Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Clare Weze | 'It’s only latterly I’ve been making the characters whatever [I want them to be]'

"I like the hybridity of literature and science. They belong together, and they certainly belong together in my head,” says Clare Weze, a trained scientist whose début novel, The Lightning Catcher, combines her love for science with her skills as a fiction writer. Continue reading at The Bookseller

[ The Bookseller | 2021-02-11 17:35:36 UTC ]
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Hearst turns to first-party data to look for new brand licensing categories

Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-10 05:01:00 UTC ]
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Roffey and Tramp Press duo make Rathbones Folio Prize shortlist

The shortlist for this year's £30,000 Rathbones Folio Prize has been revealed, featuring Costa winner Monique Roffey, poet Caleb Femi and a double selection for Irish indie Tramp Press. Continue reading at The Bookseller

[ The Bookseller | 2021-02-10 01:24:56 UTC ]
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Online retailer Bookshop.org makes shared pool payments monthly

Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller

[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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Spotlight on: Dare to Make History: Equity on the Ice

Two athletes tell their inspiring story of standing up for gender equity. (Sponsored.) Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-08 05:00:00 UTC ]
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The best books to beat this year’s special brand of Valentine’s Day blues

Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post

[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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The New York Post Made a Profit. Really.

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[ The New York Times | 2021-02-04 23:45:40 UTC ]
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Hodder to publish the story behind the making of the Oxford vaccine

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[ The Bookseller | 2021-02-03 06:00:52 UTC ]
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Tired of buying airport books? These airports are installing Little Free Libraries.

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Japan's Media Do Buys Firebrand

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[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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[ The Washington Post | 2021-02-01 13:00:00 UTC ]
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Turner Publishing Buys Prospect Park Books

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[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
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