Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Michelle Gallen’s winning novel documents one Irish woman’s effort to organize the chaos swirling around her. Continue reading at The Washington Post
[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age
[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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The pandemic has put the kibosh on innumerable events this year, one of which was a big 50th anniversary bash for the Open University Press (OpenUP). Half a century is a good innings for any publisher, but it was to be a particularly celebratory occasion for OpenUP and its boss, head of... Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 22:33:33 UTC ]
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An Unbound link-up for a new anthology of writers from the margins could put indie Inkandescent on the map Continue reading at The Bookseller
[ The Bookseller | 2020-11-27 17:33:34 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Nikki Giovanni’s slightly raspy, slightly sibilant voice draws listeners into Make Me Rain,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-27 11:56:49 UTC ]
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Graham Norton, Dara McAnulty and Donal Ryan were among the winning authors at the virtual An Post Irish Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-11-25 22:26:23 UTC ]
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German media giant Bertelsmann says that its Penguin Random House division is buying rival Simon & Schuster Continue reading at ABC News
[ ABC News | 2020-11-25 20:24:15 UTC ]
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ViacomCBS agreed to sell the 96-year-old company in a deal that potentially creates a megapublisher. Continue reading at The New York Times
[ The New York Times | 2020-11-25 17:08:27 UTC ]
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German media firm, already owner of the giant Penguin Random House, says acquisition of another major publisher is ‘approvable’ within monopoly rulesGerman media group Bertelsmann is set to acquire publisher Simon & Schuster for $2.17bn, less than a year after it took control of Penguin... Continue reading at The Guardian
[ The Guardian | 2020-11-25 16:55:32 UTC ]
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Penguin Random House parent company Bertelsmann will acquire Simon & Schuster. If the sale is approved by regulators, the Big Five will become the the Big Four. The post Germany’s Bertelsmann To Buy Simon & Schuster for US$2.175 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-25 15:02:49 UTC ]
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Penguin Random House acquires Simon and Schuster, creating the largest megapublisher in the United States. Continue reading at Book Riot
[ Book Riot | 2020-11-25 15:00:18 UTC ]
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Rumaan Alam, Janet Evanovich and Glennon Doyle, among other writers, are here to help with your holiday shopping. Continue reading at The Washington Post
[ The Washington Post | 2020-11-25 13:00:00 UTC ]
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For book lovers, the announcement may feel like background noise, but the ramifications are huge. Continue reading at The Washington Post
[ The Washington Post | 2020-11-25 12:57:10 UTC ]
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PRH owner Bertelsmann is to buy Simon & Schuster from ViacomCBS for $2.2bn, it has been announced. Continue reading at The Bookseller
[ The Bookseller | 2020-11-25 12:40:42 UTC ]
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Magazine publisher says acquisition will strengthen its content and ecommerce offer. Continue reading at Media Week
[ Media Week | 2020-11-25 09:46:45 UTC ]
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Susanna Clarke, Julian Barnes and Meg Rossoff are joined by 10 debut authors in the shortlists for this year's Costa Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-11-24 05:20:33 UTC ]
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An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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Once they had digital media almost to themselves. Now, in a deal led by the BuzzFeed founder Jonah Peretti, two giants of the web plan to join forces to better compete in an increasingly crowded field. Continue reading at The New York Times
[ The New York Times | 2020-11-19 22:55:35 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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Acquisition unites two of the largest players in digital mediaNews comes after both companies made deep cutsBuzzFeed has agreed to buy HuffPost the companies said Thursday, uniting two of the largest players in digital media in the latest example of consolidation in the sector.The acquisition is... Continue reading at The Guardian
[ The Guardian | 2020-11-19 18:56:11 UTC ]
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