Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Booksellers are relying on support and innovation from publishers to help drive sales this year, as the industry's retailers urge the public to shop locally. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 07:03:01 UTC ]
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Robert Thomson, CEO of HarperCollins parent company News Corp, said during the company's annual meeting that a purchase of Simon & Schuster by Penguin Random House "will clearly be a serious antitrust issue." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Bonnier Books has acquired a majority stake in Norwegian publishing group Strawberry Publishing AS. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 01:57:40 UTC ]
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Some publishing executives worry their authors and staff might rebel, but they say their bigger concern would be ensuring the book’s accuracy. Continue reading at The New York Times
[ The New York Times | 2020-11-18 10:19:13 UTC ]
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Phillip Lopate spoke to Literary Hub about the new anthology he has edited, The Glorious American Essay. He recounts his own development from an “unpatriotic” young man to someone, later in life, who would embrace such writers as Ralph Waldo Emerson, who personified the simultaneous darkness and... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-17 09:49:35 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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As much as 10% of the content that some news publishers produce is now available only to paying readers. The post ‘Reestablishing our journalistic value’: Publishers make more of their exclusive subscriber content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:17 UTC ]
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Saying that private equity firms had dropped out of the bidding, the 'New York Times' reported this morning that the country's first and second largest trade publishers—Penguin Random House and HarperCollins, respectively—were now the favorites to acquire Simon & Schuster, the country's... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Popular self-published children's author-illustrator Diane Alber is partnering with Surge Licensing to expand her brand and characters globally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Transworld has bought a memoir by Dr Waheed Arian, billed as "the powerful story of a boy who dreamed about helping others, a tale of courage, ambition and unwavering resilience against all odds". Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 03:40:20 UTC ]
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Chronicle Books, which is distributed in the UK by Abrams & Chronicle Books, has acquired three "signature" Wild and Wolf game and toy brands. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 00:22:57 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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California’s self-help and spirituality publishers step up to provide encouragement Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Insiders say a book by President Donald Trump could be a tempting proposition for major publishers—but it may not be worth the cost. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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The easing of lockdowns and strong increases in digital sales led to double-digit sales gains for four trade publishers that reported financial results for the quarter ended September 30 over the same period in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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From meditation to rest, books publishing between now and early 2021 explore ways to heal divisions, find peace, and love thy neighbor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-11 05:00:00 UTC ]
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When we started planning Book Week Scotland 2020, the natural fit for the theme was future: the year was filled with exciting possibilities and interactive, grassroot community projects. At Scottish Book Trust, planning that started in February soon shuddered to a halt: although we didn’t know... Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 20:24:05 UTC ]
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You know what they say: November is the new December! When’s the best time to support your local bookstore and get holiday gifts? Well, there’s no time like the present. (Get it?) (I’m sorry.) (But seriously, support your favorite indie and check out these new books!) * Jonathan Lethem, The... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 19:44:02 UTC ]
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Kamala Harris-related books have seen a sharp increase in popularity post-Biden/Harris presidential win. On Sunday, a whopping four books on Amazon’s Top 10 bestsellers list were either about or penned by the vice president-elect. The books in question: Harris’s memoir The Truths We Hold: An... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 17:37:24 UTC ]
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