Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Bodour al Qasimi, the IPA’s new president, discusses the development of the organisation as it celebrates a century and a quarter Continue reading at The Bookseller
[ The Bookseller | 2021-06-18 22:49:52 UTC ]
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Roxane Gay, Katie Roiphe and Carmen Maria Machado, among others, are writing passionate, polemical sexual confessionals. Continue reading at The Washington Post
[ The Washington Post | 2021-06-17 13:00:00 UTC ]
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When we read comics, we 'hear' sound on the page. Creators are experts at this cross-sensory form of storytelling - indeed one database lists over 2500 comic book sounds. Continue reading at The Conversation
[ The Conversation | 2021-06-10 04:06:11 UTC ]
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Bertelsmann is expanding its footprint in Brazil’s fast-growing education market, buying a major stake in medical company Afya. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 11:31:52 UTC ]
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West joins American writers who have tackled the significance of the Black church as a locus for community organizing that can also harm those seeking spiritual refuge. Continue reading at The Washington Post
[ The Washington Post | 2021-05-28 12:00:00 UTC ]
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From a female rabbi to a Catholic fashionista, authors offer women advice on what to wear, how to wear it, and how to bring God into the appearance equation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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A panel of indie booksellers discussed survival in a post-pandemic world, including the impact upon them of Amazon's predatory practices, and called upon publishers to recognize the e-tail giant's effects on independent bookselling as an industry-wide problem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Production companies remain eager to acquire new material, U.S. Book Show panelists discussing literary IP agreed—although how the relationship between theaters and streaming services plays out, they added, is far from decided. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Another unexpected boost for publishers, as Abu Dhabi's crown prince puts the equivalent of US$1.6 million into play for book purchases. The post Sheikh Mohamed Funds Book Buying at Abu Dhabi International Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-24 18:01:11 UTC ]
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Unwanted variations in judgments undermine fairness and can waste time and money. Continue reading at The Washington Post
[ The Washington Post | 2021-05-21 07:18:00 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has booked a slot at the top of the UK Official Top 50 chart through Nielsen BookScan's TCM, selling 44,096 copies in its first three days on sale in paperback. Continue reading at The Bookseller
[ The Bookseller | 2021-05-18 10:35:07 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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In a huge deal in the library and information publishing world, London-based Clarivate has agreed to acquire ProQuest, an acquisition expected to be completed later this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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Since January, when Marty Baron announced his retirement as editor of the Washington Post, the media beat has hummed with speculation about his replacement: Would it be an internal candidate? Or one of a bevy of editors from the New York Times? Or Ben Smith? So it was impressive yesterday when... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-12 12:21:00 UTC ]
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Elliott Management, which acquired Barnes & Noble in September 2019, has reached an agreement to buy the stationery retailer Paper Source. B&N CEO James Daunt will add oversight of Paper Source to his responsibilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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A day of rest is an often-overlooked gift from God and a lesson in humility, too, says author Kate Rademacher, who shines a light on the Sabbath in 'Reclaiming Rest.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-12 04:00:00 UTC ]
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Waterstones and Barnes & Noble owner Elliott Investment Management is buying the assets and operations of US stationery and gift retailer Paper Source, with James Daunt overseeing the chain. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 23:30:36 UTC ]
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You can spot strains of Michael Crichton in these thoughtful pages like panther paws grafted onto a lab-created sheep. Continue reading at The Washington Post
[ The Washington Post | 2021-05-11 11:00:00 UTC ]
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RBmedia has acquired the audiobook publishing business of McGraw-Hill Professional in a deal that adds about 400 business books to the audio publisher's list, chief content officer Troy Juliar said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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