Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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In her new memoir, “Hooked,” the star of “Younger” and “Thoroughly Modern Millie” explains how her hobbies became so much more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-09 12:00:00 UTC ]
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Romance is the biggest selling book genre, but how does that translate to those who write it? How much can you make writing romance? Continue reading at Book Riot
[ Book Riot | 2021-10-08 10:38:00 UTC ]
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Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2021-10-08 08:50:51 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Debut authors Natasha Brown and Rebecca Watson are among the writers shortlisted for this year's £10,000 Goldsmiths Prize, recognising the best in experimental fiction. Continue reading at The Bookseller
[ The Bookseller | 2021-10-06 21:50:51 UTC ]
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The author likes small bookshops. So he won’t let the online giant sell his new hardbackThe plight of the high street bookshop, struggling against the power of the online giants, is a common complaint either side of the Atlantic. But not often do the prominent players, the authors and... Continue reading at The Guardian
[ The Guardian | 2021-10-03 08:00:23 UTC ]
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It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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The Covid-19 lockdowns have drastically altered book trade events and made a number of them more accessible, but how can we ensure they remain so in the years to come? Continue reading at The Bookseller
[ The Bookseller | 2021-09-26 16:12:25 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Foxtel cannibalisation continues with News Corp adding news service Flash to streaming apps Binge and Kayo. Plus: newshounds or booze hounds?Rupert Murdoch may have turned 90 this year but his news empire continues to grow. A week after announcing a new UK TV channel, TalkTV, and a Sky News... Continue reading at The Guardian
[ The Guardian | 2021-09-24 03:27:25 UTC ]
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Williams’s urgent novel takes place on the shore of a rotting lake, where a group of eco-warriors has gathered. Continue reading at The Washington Post
[ The Washington Post | 2021-09-23 13:46:54 UTC ]
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Haruki Murakami is a collector: of vinyl records, T-shirts, and short stories (ha ha ha). He’s donated his collection of over 10,000 vinyl records to Waseda University, but keeps his T-shirts in cardboard boxes at his home. According to Murakami, his collection came about somewhat by accident:... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-21 16:25:57 UTC ]
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Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
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Official news came much sooner than expected. On Tuesday, just a day after leaks surfaced on the company’s Canadian and Mexican sites about models with a bigger screen and dramatically more LEDs, Amazon confirmed the launch of three new Kindle Paperwhites. In addition to a successor for the... Continue reading at PC World
[ PC World | 2021-09-21 13:00:00 UTC ]
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Richard Osman's The Man Who Died Twice (Viking), the sequel to his blockbuster debut The Thursday Murder Club, has thundered into the UK Official Top 50 number one spot, selling 114,202 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-09-21 06:44:44 UTC ]
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The ALA's plans to hold the in-person portion of its new LibLearnX conference in San Antonio have been shelved due to the Covid-19 surge, coupled with the size, scope and location of the event, the ALA said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-16 04:00:00 UTC ]
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The author of The Fortune Men will now compete with five other novelists from South Africa, Sri Lanka and the US for the 2021 awardAlex Clark explores how the Booker shortlist tunes in to the worries of our ageJust one British author has made the shortlist for this year’s Booker prize: Nadifa... Continue reading at The Guardian
[ The Guardian | 2021-09-14 15:25:06 UTC ]
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Richard Osman has praised the "passion and intelligence" of booksellers up and down the UK, applauding their hard work and adaptability during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-09-12 17:58:45 UTC ]
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