Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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U.K-based Bloomsbury Publishing has expanded its presence in the U.S. with the acquisition of the academic and reference publisher ABC-CLIO for a purchase price of $22.3 million. Headquartered in Santa Barbara, ABC-CLIO had sales of $14.7 million in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-16 05:00:00 UTC ]
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Edmund de Waal, Nicole Krauss and Martin Puchner are among 13 authors longlisted for the Wingate Literary Prize with their "powerful expressions of the diversity of Jewish experience". Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 22:46:16 UTC ]
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Sometimes stars elevate their works beyond the printed page. Here are three great examples. Continue reading at The Washington Post
[ The Washington Post | 2021-12-15 13:00:00 UTC ]
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Critic Michael Dirda’s picks include ‘Dear Highlights,’ ‘A Ray Bradbury Compendium’ and ‘American Christmas Stories’ Continue reading at The Washington Post
[ The Washington Post | 2021-12-08 17:32:50 UTC ]
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School book fairs are a source of nostalgia for book lovers, but they're also a lot of work to run. Here are some tips that will help. Continue reading at Book Riot
[ Book Riot | 2021-12-06 11:31:00 UTC ]
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“René Magritte,” by the late Alex Danchev, is an insightful and broad-reaching exploration of the artist. Continue reading at The Washington Post
[ The Washington Post | 2021-12-02 13:00:00 UTC ]
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Teacher Created Materials has acquired Minneapolis-based Free Spirit Publishing for an undisclosed price. The purchase involves about 300 titles, most focused on social and emotional learning for young people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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A newly formed investor group led by David Steinberger has acquired Open Road Integrated Media for a purchase price reported to be between $60 million and $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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News for Frankenstein fans, or just fans of the monster: according to Mansion Global, a two-bedroom Bloomsbury apartment at the address of Mary Shelley’s former home is on the market for $1.36 million. If you saved $1.17 million from not buying the first edition of Frankenstein that went up for... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-01 18:01:36 UTC ]
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Hachette UK has bought John Catt Educational for an undisclosed sum in a deal that sees it become part of Hodder Education Group. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 16:03:02 UTC ]
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Storyhouse Publishing will make a donation to charity for every new title it releases in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 14:26:32 UTC ]
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Lit Lists 2021 was a robust year for literary translations. This list kept growing, and we didn’t resist. As always, though, we recognize there are, thankfully, many more and hope you’ll add them in the comments, along with those you’re eagerly... Continue reading at World Literature Today
[ World Literature Today | 2021-11-29 19:56:31 UTC ]
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After 26 years at Edinburgh University Press, Nicola Ramsey was named its interim c.e.o. five months ago, and has wasted no time looking to the future. Continue reading at The Bookseller
[ The Bookseller | 2021-11-27 02:50:31 UTC ]
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In ‘Woke Racism,’ Black linguist John McWhorter takes issue with those set on fighting oppression Continue reading at The Washington Post
[ The Washington Post | 2021-11-26 13:00:00 UTC ]
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What all comes together to make a food memoir good? A combination of food, context, history, voice, and more. Continue reading at Book Riot
[ Book Riot | 2021-11-26 11:34:00 UTC ]
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Margaret Atwood is being celebrated for her contributions to Canadian literature with a special stamp, unveiled on Thursday. Continue reading at CBC
[ CBC | 2021-11-25 20:33:03 UTC ]
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At the upcoming Guadalajara International Book Fair, the Bologna Children's Book Fair stages programming aimed at illustrators. The post At Guadalajara: Bologna Children’s Book Fair Makes Its Next Stop appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-24 19:08:50 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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Going to bookstores and libraries as a bookworm offer important experiences, but what buying books in an airport can offer may surprise you. Continue reading at Book Riot
[ Book Riot | 2021-11-23 11:36:00 UTC ]
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