Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying to make both efforts easier.The company has created a program for Pinterest-sanctioned marketing technology companies to offer tools for marketers to manage their Pinterest accounts.These tools would enable brands to schedule when pins should publish, for example, or secure internal approvals to publish pins without a mess of emails and phone calls. They could also monitor the best times of day for a brand to pin something. Another likely tool, incorporating Pinterest into social publishing dashboards that also plug into other social networks like Facebook and Twitter, would let a brand sync its posts across all of its social accounts. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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As layoffs and hiring slowdowns sweep the industry, some companies like BuzzFeed, The Washington Post, Forbes, Bloomberg and Hearst are actively bringing new people aboard. The post While some publishers are slowing hiring plans, publishers like BuzzFeed and The Washington Post are not appeared... Continue reading at Digiday
[ Digiday | 2022-07-11 04:01:00 UTC ]
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The Kindle is the reigning leader among e-readers. But Amazon makes several models—knowing which Kindle to buy depends on your budget and your reading preferences. That’s where this guide comes in. With our help, you’ll find just the right Kindle for you or your lucky loved one. Amazon’s E... Continue reading at PC World
[ PC World | 2022-07-07 16:00:00 UTC ]
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Audiobook publisher RBmedia has acquired the audiobook business of Upfront Books and the French company Éditions Thélème. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-07 04:00:00 UTC ]
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Sales of books concerning reproductive rights began moving up when the draft opinion overturning Roe v. Wade was leaked in May, and publishers are now working to meet demand following the June 24 decision by the Supreme Court that ended a constitutional right to an abortion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-28 04:00:00 UTC ]
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Remember that exhausting parade of Trump insiders and ex-staffers getting book deals for dishy tell-alls? Turns out no one’s really interested in reading them. Politico went digging around NPD Bookscan (which reflects about 70 percent of sales) to get the receipts: The Chief’s Chief [by former... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-24 12:44:43 UTC ]
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After a three year hiatus due to the pandemic, the Toronto Comic Arts Festival, held June 17-19, welcomed in-person artists and fans to the Toronto Reference Library for an international presentation of new titles and artists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-23 04:00:00 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Nearly four months after integrating Comixology into its other services, Amazon acknowledged the platform has been left worse off. “We understand that the current experience needs improvements, and want you to know that we’re working hard to get those out the door as quickly as possible,” the... Continue reading at Engadget
[ Engadget | 2022-06-19 19:56:15 UTC ]
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What makes an audiobook stand out? Is it true that narrators can make or break the story? Some experts offer perspectives. Continue reading at Book Riot
[ Book Riot | 2022-06-17 10:36:00 UTC ]
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Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
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Rowman & Littlefield Publishing Group has acquired North Country Books. Based in Utica, N.Y., North Country has a backlist of about 200 titles, with a focus on regional books about the Adirondacks and Upstate New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
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Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek
[ AdWeek | 2022-06-15 13:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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As we’ve noted over and over again, the hottest new book trend sweeping the country is to ban them and/or burn them if they don’t align with your weird, paleoconservative, theocratic prejudices. Not great! But as ever is the case with this strange nation, when one group of Americans starts doing... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-10 17:01:27 UTC ]
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Frankfurter Buchmesse reports that Hall 3 is almost sold out. This year, Frankfurt Audio and BookFest return, 4,000+ exhibitors expected. The post Frankfurter Buchmesse: ‘Making Democratic Values Visible’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-07 18:14:17 UTC ]
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-06 04:01:00 UTC ]
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Book sales in America's big cities are underperforming compared to those in smaller markets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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Children’s book buyers adjust to supply chain issues and changes in reading preferences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
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The imprint, which will publish nonfiction titles in the spirituality, relationships, and sexuality categories, is led by editorial director Elena Vega, who formerly worked as an editor for Macmillan and Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
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