What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at 'The Washington Post'
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-09 00:00:00 UTC ]
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#marketing spend
#international expansion
#branded content
It's been a year since we've surveyed our audience about the state of brand safety in digital media. Since then, marketers, publishers, social platforms and tech providers have worked overtime to help brands avoid unfortunate adjacencies. Complete the survey and you'll receive a $5 Starbucks... Continue reading at Digiday
[ Digiday | 2018-11-17 00:00:00 UTC ]
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#brand safety
Both Domino and Seventeen look beyond their pages to interact with audiences. The post On-Brand, Off-Page: Magazine Brands Aim to Build Social Communities appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-12-05 00:00:00 UTC ]
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This year's Christmas special of Doctor Who will see the Doctor team up with a comic book superhero. Continue reading at BBC News
[ BBC News | 2016-10-07 00:00:00 UTC ]
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Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and... Continue reading at AdWeek
[ AdWeek | 2024-11-04 19:20:03 UTC ]
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Online swaps and little libraries - a Cambridge puzzle exchange community was born out of the pandemic and is still thriving. Continue reading at CBC
[ CBC | 2024-10-29 08:00:00 UTC ]
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This year's ICv2 Insider Talks found that while comics sales were down 7% from the “COVID peak” of 2022—with manga, once the primary driver for comics growth, seeing the largest drop—they're still holding strong, with 2023 sales up 67% above 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-22 04:00:00 UTC ]
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It's that time of the year where the Javits Center will be full of superheroes, supervillains, and more. New York Comic Con kicked off Oct. 17 and will run through Oct. 20. While the East Coast leg is not nearly as large as San Diego's version that took place earlier... Continue reading at AdWeek
[ AdWeek | 2024-10-18 16:49:58 UTC ]
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The Pacific Northwest Booksellers Association wrapped up its annual trade show on October 1 in Portland, Ore.. The show, executive director Brian Juenemann said, saw its best attendance since 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
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Behind closed doors in a courtroom in Reno, Nevada, a high-stakes family business dispute has been unfolding. Rupert Murdoch is trying to change the terms of a longstanding family trust to give his favoured eldest son, Lachlan, full control of his media empire after his death.Associate professor... Continue reading at The Guardian
[ The Guardian | 2024-09-23 15:00:07 UTC ]
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Rosalie (Rosie) Stewart, most recently manager of grassroots communications for the ALA's Public Policy and Advocacy Office, will join the publisher as senior manager for public policy, reporting directly to PRH VP Skip Dye, a key move that signals the publisher's intent to expand its battle... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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PW checks in with the 'Book Riot' writer, whose weekly Censorship News column tracks efforts to ban books in school and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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Tracy O’Neill’s Woman of Interest is a quest memoir: a voyage there and back, out and in. The book recounts the author’s search for her birth mother during the frightening heights of covid, “a pandemic that had miniaturized life.” Enlisting the help of a PI named Joe, a former CIA operative,... Continue reading at Electric Literature
[ Electric Literature | 2024-09-13 11:00:00 UTC ]
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With a hearing before the full Fifth Circuit Court of Appeals in New Orleans less than two weeks away, a host of amicus briefs were filed this week in a closely watched case over book banning in Llano County, Tex. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-11 04:00:00 UTC ]
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Marvel supervillain and Fantastic 4 foil Doctor Doom is everywhere these days. After appearing at Comic Con as Robert Downey Jr.'s latest role, the green-caped menace will be heavily featured in Fortnite's Chapter 5 Season 4 as part of the Absolute Doom battle pass, Epic announced. "Wielding... Continue reading at Engadget
[ Engadget | 2024-08-16 12:00:27 UTC ]
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Last fall, around the time Britney Spears’s memoir The Woman in Me was published, I went to the Brooklyn stop of Liz Phair’s 30th anniversary tour for her debut album Exile in Guyville. Exile is one of the epochal albums of the 1990s, a Gen X classic; it came out when I was a freshman […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:16 UTC ]
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