Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at 'The Washington Post'

[ The Washington Post | 2021-07-02 12:00:00 UTC ]

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How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


How Stoicism Guided Me Through Opening a Small Town Bookstore in the Midst of the Pandemic

There was more than one moment in the depths of the pandemic that the decision to open a small town bookstore seemed like the absolute worst idea in the world—a monument to arrogance and self-indulgence. At first we couldn’t open. Then we didn’t feel right opening. Then a freak storm (and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-07 09:54:32 UTC ]
More news stories like this | News stories tagged with: #bookstore


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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J. Drew Lanham on Finding Refuge in His Backyard During the Pandemic Lockdown

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-26 08:52:00 UTC ]
More news stories like this | News stories tagged with: #emerging stories #finding refuge #pandemic lockdown #emergence magazine #online publication #sacred connection #narrated essays


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Ronald Glasser, doctor who chronicled Vietnam War wounded, dies at 83

His 1971 book, "365 Days," was an intimate and searing look at the human costs of war. Continue reading at The Washington Post

[ The Washington Post | 2022-09-09 21:35:50 UTC ]
More news stories like this | News stories tagged with: #human costs


Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size

In today's German and international news conferences, key elements of Frankfurt Book Fair were spotlighted by organizers. The post Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-08 20:35:29 UTC ]
More news stories like this | News stories tagged with: #pre-pandemic size #key elements #frankfurt book fair


Are we ready to poke fun at pandemic times? Christopher Buckley is.

Buckley’s “Has Anyone Seen My Toes?,” a novel about a screenwriter who’s gone off the rails, takes aim at pandemic-fueled neuroses. Continue reading at The Washington Post

[ The Washington Post | 2022-09-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #christopher buckley #pandemic times #takes aim


Schoolchildren’s pandemic struggles, made worse by U.S. policies

Alongside heartbreaking snapshots of kids' challenges as schools closed, Anya Kamenetz explains the systemic failures that made so many vulnerable. Continue reading at The Washington Post

[ The Washington Post | 2022-09-02 10:00:24 UTC ]
More news stories like this | News stories tagged with: #schools closed


Music industry avoids legal battle with new streaming royalty deal

Music publishers, songwriters and musicians have struck a deal with streaming services for US mechanical streaming rates for 2023-2027, the National Music Publishers’ Association (NMPA) has announced. The NMPA, Nashville Songwriters Association International (NSAI) and Digital Media Association... Continue reading at Engadget

[ Engadget | 2022-09-01 12:34:02 UTC ]
More news stories like this | News stories tagged with: #music publishers #streaming services #move forward #legal battle #business model #digital media


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


‘This must be stopped’: US begins court battle against publishing giants’ merger

The justice department is seeking to block the $2.2bn merger between Penguin Random House and Simon & SchusterThe government and publishing titan Penguin Random House exchanged opening salvos in a federal antitrust trial Monday as the US seeks to block the biggest US book publisher from... Continue reading at The Guardian

[ The Guardian | 2022-08-01 16:24:36 UTC ]
More news stories like this | News stories tagged with: #publishing giants #justice department #biden administration #book publisher #penguin random house


US begins court battle against publishing giants' merger

The U.S. government and publishing titan Penguin Random House are set to exchange opening salvos in a federal antitrust trial Continue reading at ABC News

[ ABC News | 2022-08-01 13:37:10 UTC ]
More news stories like this | News stories tagged with: #publishing giants #penguin random house


How decades of greed and bad choices left us vulnerable to a pandemic

Covid-19 deaths are a symptom of many other social ills, including inequality, federalism and factory farms, John Ehrenreich argues. Continue reading at The Washington Post

[ The Washington Post | 2022-07-29 12:00:40 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #recognizable brands #graphic design #planned series


After a pandemic hiatus, L.A. book fair LitLit will return to downtown

The Little Literary Fair, which celebrates West Coast publishing, will return to Los Angeles' Arts District for the final weekend of July. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-07-05 16:00:34 UTC ]
More news stories like this | News stories tagged with: #literary fair #book fair