The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for some time. The approach has led to small video audience both on ClickHole.com and on social platforms -- but ClickHole remains committed to the strategy. The post Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-26 00:00:00 UTC ]
Facebook, Apple and other platforms are wooing publishers to distribute their articles directly in their ecosystems, and after some reluctance, publishers are clamoring to get on board. But one major publisher is sounding the warning cry: Bloomberg Media's Justin Smith said on an Advertising... Continue reading at Digiday
[ Digiday | 2015-10-01 00:00:00 UTC ]
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Book distributors are adding warehouse space and upgrades to shave delivery time to bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-25 00:00:00 UTC ]
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Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
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Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek
[ AdWeek | 2015-09-23 00:00:00 UTC ]
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When HarperCollins Canada announced last November that it would be getting out of the Canadian distribution business, it set off a succession of changes in the publishing landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday
[ Digiday | 2015-09-17 00:00:00 UTC ]
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Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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Publishers are firmly in the era of distributed content. By pushing stories straight to platforms such as Facebook and Twitter, without trying to get readers back to their sites, publishers want to go where the readers are, and hopefully, build new revenue streams. There's no shortage of... Continue reading at Digiday
[ Digiday | 2015-09-10 00:00:00 UTC ]
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Online publishers are increasingly experimenting with “distributed” publishing models, whereby they post content directly to social sites, messaging apps and other platforms instead of driving users back to their ow ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-02 00:00:00 UTC ]
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Hachette Book Group (HBG) is to handle sales and distribution for Hachette UK titles into the US from January 2016. HBG has been providing various sales and distribution services to Hachette UK for a number of years, including distribution into Canada, and North American services for Octopus... Continue reading at The Bookseller
[ The Bookseller | 2015-09-02 00:00:00 UTC ]
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Beginning in January, the Hachette Book Group will take over U.S. sales and distribution for Hachette UK as part of the effort by HUK to have all its English-language sales handled within the Hachette family. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-01 00:00:00 UTC ]
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BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
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Mic’s first interview with President Obama is available on Mic.com, which received more than 16 million visitors in July. The full interview is also available on its mobile app, Facebook and YouTube. But the distribution strategy doesn’t end there, as the publisher has also been sharing... Continue reading at Digiday
[ Digiday | 2015-08-15 00:00:00 UTC ]
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A leading German magazine on digital business, t3n, will now deliver their newsletters via WhatsApp. Could this model work for book publishers as well? The post Is WhatsApp the Next Big Content Distribution Platform? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
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The digital comics market crossed the $100 million sales threshold in 2014, and purchases from Amazon, following its acquisition of Comixology last year, could account for as much as 90% of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-07 00:00:00 UTC ]
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Japanese manga publisher Kodansha has partnered with a San Francisco startup incubator to create Kodansha Advanced Media, which will handle the digital distribution of its manga and non-manga ebook catalog. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-31 00:00:00 UTC ]
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The media behemoth is also in talks with Vox Media to bring its valuation to $850 million.NBCUniversal is nearing a deal to invest $250 million in BuzzFeed, according to Re/code. The media conglomerate is also deep in negotiations with Vox Media, an investment that would bring the online... Continue reading at Fast Company
[ Fast Company | 2015-07-30 00:00:00 UTC ]
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Over the past two years Time Inc., the magazine company, has attempted to position itself as Time Inc., the digital content brand. Core to the push has been video, which Time Inc. has produced in multiple forms. On the Web, its video team, now ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-21 00:00:00 UTC ]
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Simon & Schuster imprint Touchstone has created Glommable, a site that will curate content from Internet personalities and authors from across publishing houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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The Quarto Group has launched QuartoKnows.com, a new consumer facing site that showcases and promotes the U.K.-based company’s entire global publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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