Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for some time. The approach has led to small video audience both on ClickHole.com and on social platforms -- but ClickHole remains committed to the strategy. The post Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]

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Gardners to distribute Peter Lang titles

Academic research publisher Peter Lang Publishing is to make all English language titles available to UK retailers via wholesaler Gardners Books. Continue reading at The Bookseller

[ The Bookseller | 2015-12-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #uk retailers


255 jobs at risk at PRH Rugby site

Penguin Random House is proposing to close its distribution centre in Rugby, with all its 255 employees put at risk of redundancy. The publisher has made the “difficult” but “necessary” proposal to close the site in Central Park, Rugby, in early 2019 following an “extensive strategic review”... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #distribution sites #central park #distribution centre


Friedman: D2C strategy for Open Road

Jane Friedman's Open Road ebook company has had one million page views for its new, direct-to-consumer online community The Lineup  in its first six months of existence, Friedman revealed at the FutureBook Conference today (4th December). Open Book aims to get 10m unique users of The Lineup,... Continue reading at The Bookseller

[ The Bookseller | 2015-12-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #true crime #open road #jane friedman


Is Facebook Driving Less Traffic to Publishers’ Sites?

Facebook might be sending less traffic to publishers’ websites now than it did in January, or more traffic, or the same amount of traffic. It depends on who you ask.   In recent years publishers have increasingly relied on Faceboo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-02 00:00:00 UTC ]
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#CivilisedSaturday? Publishing beyond parody

Kings Road Publishing's Nick Coveney asks if Civilised Saturday a wise branding exercise. Continue reading at The Bookseller

[ The Bookseller | 2015-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #civilised saturday


Digital Spy hires ex-Heat editor in battle with BuzzFeed and Mashable

Entertainment site to focus on social media as it challenges bigger rivalsDigital Spy has appointed Julian Linley, a former editor of Heat magazine, to the newly created role of editor-in-chief as the entertainment site challenges rivals such as BuzzFeed and Mashable.Linley, who launched... Continue reading at The Guardian

[ The Guardian | 2015-11-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #heat magazine


Viral site LittleThings is big on Facebook, but not Facebook video yet

Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday

[ Digiday | 2015-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #social platforms #website ahead #video content #facebook video


Jewish News and Culture Site Tablet Debuts Print Mag

Jack Kliger on board as publisher. The post Jewish News and Culture Site Tablet Debuts Print Mag appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-18 00:00:00 UTC ]
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What’s next for Coke’s branded content site, ‘Journey’

Coke's Journey, the brand publishing site that replaced the brand's corporate site three years ago, is now in 18 markets. Doug Busk, who heads social communications there, wants to make that 36 by next year. And he's feeling the pinch other publishers are too: Decreased Facebook reach has pushed... Continue reading at Digiday

[ Digiday | 2015-11-16 00:00:00 UTC ]
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Picture Book Parody Aims to Hypnotize Kids into Harvard

For parents who don’t want their kids sleeping all night, but rather staying up studying, Penguin Young Readers Group is publishing a parody of The Rabbit Who Wants to Fall Asleep early next year. 'The Rabbit Who Wants to Go to Harvard' hops into bookstores in February. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-12 00:00:00 UTC ]
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What are the rules when a site publishes false information about you?

If an Internet company publishes false information about you online, can you sue for damages even if you weren't demonstrably harmed?That, essentially, is the question that hangs in the balance Monday as the U.S. Supreme Court hears arguments in a case that pits online data broker Spokeo against... Continue reading at PC World

[ PC World | 2015-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #good reason #watching closely


Allen & Unwin to distribute Bonnier titles in ANZ

Bonnier Publishing Fiction and Allen & Unwin have organised a new sales and distribution arrangement covering Australia and New Zealand. Allen & Unwin will represent the existing children’s fiction imprints Hot Key Books and Piccadilly Press, the new adult fiction imprints Zaffre and... Continue reading at The Bookseller

[ The Bookseller | 2015-10-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #piccadilly press #allen unwin


Lena Dunham's Newsletter Lenny Gets a Site, Ads From Hearst

Lena Dunham's female-focused newsletter Lenny isn't a celebrity side project. The creator of HBO's "Girls" is turning it into a money-making media company with help from Hearst.Introduced in September by Ms. Dunham and "Girls" showrunner Jenni Konner, Lenny's twice-weekly newsletter has carried... Continue reading at Advertising Age

[ Advertising Age | 2015-10-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #email newsletter #jennifer lawrence #hillary clinton #exclusive deal


Hearst to Target Online Shoppers with New Digital-Only Site

Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches.   Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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The Distributed Content Landscape: ?an Overview for Publishers

In the future, we may remember 2015 as the year when content fragmentation hit the mainstream. Facebook Instant Articles (or Facebook IA in the interest of brevity), Snapchat Discover, Apple News, Twitter Moments, and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #apple news #snapchat discover


Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World

Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #changing world #show coverage #post folio


Boys' basketball: Fairfax is site for one-day event on Saturday

Fairfax High School will be the site for a one-day basketball event on Saturday featuring top teams for the coming season. Action begins at 9:30 a.m. with El Segundo taking on Torrance. At 11 a.m., Mater Dei will play Loyola. At 12:30 p.m., it's Maranatha vs. Long Beach Poly. At 2 p.m., Fairfax... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mater dei #coming season #one-day event


Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #native advertising


Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #increased sales #key strategy #direct sales


Rupert Murdoch tweets Obama isn't 'real black president'

The founder of the global News Corp. media empire, Rupert Murdoch, is suggesting that President Obama isn't a "real black president." Murdoch was praising Republican presidential candidate Ben Carson and his wife on Twitter on Wednesday evening when he wrote: "Ben and Candy Carson terrific. What... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #wednesday evening #media empire #rupert murdoch