Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy

The Onion’s ClickHole, which aims to parody viral publishers from BuzzFeed to Upworthy, isn’t embracing the distributed content model. It still wants people to watch its videos on ClickHole, which is why it only distributes to YouTube and Facebook after a video has lived on ClickHole.com for some time. The approach has led to small video audience both on ClickHole.com and on social platforms -- but ClickHole remains committed to the strategy. The post Parody site ClickHole isn’t aping BuzzFeed’s distributed strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-26 00:00:00 UTC ]

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BuzzFeed CEO Jonah Peretti talks Facebook Live and Ivanka Trump

Whether it’s through building a food-porn empire or extending its breaking-news content internationally, BuzzFeed has ambitious global expansion plans. This week, founder Jonah Peretti was promoting the company in Japan, which he claims is BuzzFeed’s fastest growing international market. Digiday... Continue reading at Digiday

[ Digiday | 2016-10-27 00:00:00 UTC ]
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3 Waves of Cyberattacks Brought Down Twitter, Spotify, Pinterest, NYT and Other Sites

UPDATE: There were three waves of cyberattacks today, but as of 7 p.m., they appear to have been resolved.  It all started Friday morning, when a slew of digital publishers and other ecommerce players were hit by a cyberattack, causing their sites in some parts of the U.S. to go out in a... Continue reading at AdWeek

[ AdWeek | 2016-10-22 00:00:00 UTC ]
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NBC Universal Nearing Another $200M Investment in BuzzFeed

NBC Universal is nearing a deal to make a second $200 million investment in BuzzFeed, doubling its bet on the fast-growing digital publisher as the TV giant tries to reach younger audiences online, according to a person familiar with the matter.NBC's latest investment would value BuzzFeed at... Continue reading at Advertising Age

[ Advertising Age | 2016-10-22 00:00:00 UTC ]
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Diamond Comic signs deal to distribute Benitez Productions titles

Hunt Valley-based Diamond Comic Distributors has signed a multi-year deal to distribute comics and graphic novels published by Benitez Productions, including its flagship "Lady Mechanika" titles, Diamond announced Friday. Under the agreement, Diamond will be exclusive Benitez distributor to comic... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-10-22 00:00:00 UTC ]
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Jeff Bezos Isn't Convinced That the Washington Post Can Survive on Payment Services

Jeff Bezos, Amazon chief and owner of the Washington Post, isn't sure that services like paywalls and tiered subscriptions can work for publishers. During a wide-ranging panel at Vanity Fair's New Establishment Summit, Bezos talked about how he works with the Washington Post staff, as well as... Continue reading at AdWeek

[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Digital Trends found a highly profitable niche among tech review sites without relying on Facebook

Digital Trends, which was reportedly in talks to sell to Condé Nast for $120 million, has mostly flown under the radar. But the 10-year-old tech review site has become profitable by honing its Google skills while other publishers chase Facebook and video numbers. “We’ve identified the cycles a... Continue reading at Digiday

[ Digiday | 2016-09-15 00:00:00 UTC ]
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The Sun’s Facebook chatbot drove nearly half users back to its site

The Sun has been experimenting with a Facebook Messenger chatbot for a month, pushing football content. During this time, it published 263 notifications. The frequency increased as the transfer window deadline loomed. On this one day, 43 percent of the subscribers (who number in the low... Continue reading at Digiday

[ Digiday | 2016-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coming weeks #creative potential #site appeared


How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

[ Digiday | 2016-09-09 00:00:00 UTC ]
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Perseus Distribution to Use Ingram Network

Starting October 1, titles from PGW, Consortium, Perseus Distribution, and Legato to independent booksellers will be shipped through the Ingram distribution network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
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Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
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D'Onofrio Named Director at Chicago Distribution Center

Supply chain executive Joe D'Onofrio has been named director of the Chicago Distribution Center, effective September 12. He replaces Don Linn, who left the organization in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday

[ Digiday | 2016-08-25 00:00:00 UTC ]
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How The Sun’s fantasy football site plans to make money on platforms

The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday

[ Digiday | 2016-08-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #editorial strategy #dream team #make money #platforms appeared


Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
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Vogue.com Site Director Departs | People on the Move – 8.3.16

TV Guide Magazine appoints west coast bureau chief, Esquire hires two, and more... The post Vogue.com Site Director Departs | People on the Move – 8.3.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-03 00:00:00 UTC ]
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Distribution, Competitiveness, Education: The Philippines’ Andrea Pasion-Flores

In her appraisal of The Philippines' book industry challenges, Manila-based literary agent Andrea Pasion-Flores talks of the disparities of retail access to books in various parts of the country. The post Distribution, Competitiveness, Education: The Philippines’ Andrea Pasion-Flores appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Refinery29 Names EVP of Partnerships and Distribution | People on the Move – 7.27.16

ESPN the Magazine hires senior editor, Vice News appoints news director, and more... The post Refinery29 Names EVP of Partnerships and Distribution | People on the Move – 7.27.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-27 00:00:00 UTC ]
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Ads on Premium Publishers' Sites Are 3 Times More Effective at Boosting Brand Favorability

Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek

[ AdWeek | 2016-07-15 00:00:00 UTC ]
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Hachette to close LBS and build new 'world class' distribution centre

Hachette is consolidating its distribution operations and building a new "world-class" centre in Didcot, Oxfordshire, resulting in the closure of its Littlehampton warehouse and office in 2019.  Continue reading at The Bookseller

[ The Bookseller | 2016-07-14 00:00:00 UTC ]
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‘Brexit Means Brexit’? UK Publishing Isn’t Fully Convinced

'We will have to strengthen our voice,' says a panelist from the UK's Publishers Association on the implications of Brexit for the book industry there. The post ‘Brexit Means Brexit’? UK Publishing Isn’t Fully Convinced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book industry #publishers association