As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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This concise but weighty collection of essays addresses an array of critical topics, including violence in Mexico, deportation and covid-19. Continue reading at The Washington Post
[ The Washington Post | 2020-10-08 12:00:00 UTC ]
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Carlos Lozada finds that the best works are those least focused on the president. Continue reading at The Washington Post
[ The Washington Post | 2020-10-08 09:18:55 UTC ]
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Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday
[ Digiday | 2020-10-08 01:00:00 UTC ]
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With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Quercus will publish C J Carey's Widowland, a feminist dystopian novel set in a 1950s Nazi-ruled Britain. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 21:18:02 UTC ]
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Companies need to ensure their brands come across as useful, direct and friendly if they want to appeal to children, according to James Erskine, m.d. of specialist marketing agency Rocket. Continue reading at The Bookseller
[ The Bookseller | 2020-09-30 19:09:45 UTC ]
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The US children's market has seen huge growth this year with increasing focus on books by people of colour and by celebrities, Barbara Marcus, president and publisher of Random House Children's Books in the US, has said. Continue reading at The Bookseller
[ The Bookseller | 2020-09-27 21:41:42 UTC ]
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Kansas City, Mo.–based Andrews McMeel Publishing is seeing strong sales despite disruptions caused by the ongoing pandemic—and poetry has a whole lot to do with it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-25 04:00:00 UTC ]
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With a shift to online resources well underway, “the most trusted civic institutions” are in a good position to deal with the changing future. Continue reading at The New York Times
[ The New York Times | 2020-09-24 09:00:14 UTC ]
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The funding initiative, created to assist artists suffering under the pandemic, has distributed more than $13.5 million in emergency grants to more than 2,700 individuals since it was launched in April. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-24 04:00:00 UTC ]
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UK staffers at Penguin Random House have already been told they should again work from home if they can, following the step-change in government guidance as coronavirus infection rates rise. Continue reading at The Bookseller
[ The Bookseller | 2020-09-23 00:00:21 UTC ]
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Former editor Leonard Downie Jr. offers a behind-the-scenes account of his 44 years at the newspaper. Continue reading at The Washington Post
[ The Washington Post | 2020-09-18 12:00:00 UTC ]
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Nearly six months into the pandemic, increased time spent at home has led to unique challenges for women. PW reached out to authors who are also mothers to learn how the coronavirus has affected their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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After the sudden and unexpected loss of its CEO, Macmillan looks to move forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian
[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Headline Home will publish But Why? How to Answer Tricky Questions from your Kids and Have an Honest Conversation With Yourself While You are At It by Clemmie Telford in 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 22:02:29 UTC ]
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Beloved L.A. bookstores like Diesel are turning to fundraising platforms to survive the financial blows dealt by COVID-19. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-09-14 20:54:38 UTC ]
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The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Chelsea Green Publishing will publish Corona, False Alarm? by Dr Sucharit Bhakdi and Dr Karina Reiss, which has been a bestseller in Germany. Continue reading at The Bookseller
[ The Bookseller | 2020-09-04 14:37:44 UTC ]
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