As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Debut novelists performed solidly last year, despite widespread fears that they would lose out to more established authors due to 2020's pandemic-hit publishing schedules. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 13:16:53 UTC ]
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In her new middle grade novel, 'Pax, Journey Home,' Sara Pennypacker resumes the story begun in her 2016 bestselling book about a boy and a fox during wartime. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-14 05:00:00 UTC ]
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Nadia Owusu’s beautiful and unsettling memoir is an attempt to understand what it means to be rooted and rootless. Continue reading at The New York Times
[ The New York Times | 2021-01-13 10:00:00 UTC ]
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In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News
[ ABC News | 2021-01-08 16:43:45 UTC ]
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Egmont UK's 2019 revenue decreased 8.9% to £37.9m but the publisher had a £369,000 pre-tax profit in the financial year before the book business was bought by HarperCollins, new figures uploaded to Companies House show. Continue reading at The Bookseller
[ The Bookseller | 2021-01-08 08:40:13 UTC ]
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Bookshop and Libro.fm, which help independent booksellers sell online, reported huge gains in 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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Hachette UK's parent company Lagardère has taken a €465m government-backed loan to help it cope with the economic fallout from the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 09:13:16 UTC ]
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Zakaria discusses “Ten Lessons for a Post-Pandemic World,” and Margaret MacMillan talks about “War: How Conflict Shaped Us.” Continue reading at The New York Times
[ The New York Times | 2021-01-01 16:01:31 UTC ]
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JPL Media announces sale to new publishing group National World for knockdown priceThe media company that owns famous newspapers such as the Scotsman and Yorkshire Post has been sold for just £10m, in a sign of the collapsing value of regional papers.JPI Media announced on Thursday it had been... Continue reading at The Guardian
[ The Guardian | 2020-12-31 16:33:33 UTC ]
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Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek
[ AdWeek | 2020-12-29 12:00:28 UTC ]
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The announcement today (24th December) that a deal for post-Brexit trade has been struck between the UK and the European Union has been welcomed by the PA. Continue reading at The Bookseller
[ The Bookseller | 2020-12-24 16:58:27 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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Post Hill's new Wicked Son imprint focuses on Jewish voices and is headed by Adam Bellow and David S. Bernstein. It will feature history, philosophy and fiction by authors from the U.S., Israel, and Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-21 05:00:00 UTC ]
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For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller
[ The Bookseller | 2020-12-20 21:38:05 UTC ]
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Author Laura Treacy Bentley recommends using some ingenuity when hosting a virtual live book event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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Bookstore sales fell 28.8% in October compared to October 2019, according to estimates from the U.S. Census Bureau. October was the second consecutive month bookstore sales fell by roughly 28% compared to 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
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A year has passed since the novel coronavirus first emerged. Even with mass inoculation efforts underway, it continues to rage on, with little sign of abating. Throughout this year, we’ve relied on journalism to make sense of it all—especially as the virus’s spread frequently outpaced our... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-12-15 13:02:41 UTC ]
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Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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For a while, Melania Trump has teased that she might write a book after the Trump family exits the White House. I, like many, had mixed feelings. On one hand, it’d be interesting to see the Trump administration from the point of the view of the famously sullen First Lady; but on the other hand,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-10 18:18:04 UTC ]
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