‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
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OUP turnover falls as pandemic hits

Oxford University Press recorded turnover of £754.5m in the 12 months to the end of March 2021, a 10.7% decrease on the previous year (£844.9m) and a decline of 8.6% at constant exchange rates.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-15 12:22:06 UTC ]
More news stories like this | News stories tagged with: #pandemic hits #oxford university press


Bonnier appoints Power to head children's marketing and publicity

Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller

[ The Bookseller | 2021-07-10 01:13:24 UTC ]
More news stories like this | News stories tagged with: #bonnier


HarperCollins Christian Publishing Centralizes Sales, Marketing

Doug Lockhart will oversee sales and marketing at HCCP in the newly created role of senior-v-p for sales and centralized marketing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
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Almost three-quarters of schools cut library provision through pandemic

A new survey from charity Read for Good, which has donated bundles of books to 50 schools nationwide, has found school library funding has been hit by the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 13:06:00 UTC ]
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Meet the BookTokers giving backlist titles a shot in the arm through the pandemic

The video-sharing social media platform TikTok is not just a place where teens share the latest dance crazes—it’s also proving a driver of book sales, and beyond teen reads too. Continue reading at The Bookseller

[ The Bookseller | 2021-07-03 06:18:22 UTC ]
More news stories like this | News stories tagged with: #book sales #backlist titles


Brand-new doctors, enlisted to battle the pandemic

What six med school graduates saw as the coronavirus tore through New York hospitals. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 12:00:00 UTC ]
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Need a summer book recommendation? The Post’s book team fields your questions.

The staff of Book World will answer your questions and provide their recommendations on Friday, July 2, at 3 p.m. Eastern time. Continue reading at The Washington Post

[ The Washington Post | 2021-07-02 07:00:47 UTC ]
More news stories like this | News stories tagged with: #book world


Judging in a pandemic

Over the last 15 months during the pandemic my reading has been all over the shop. Sometimes I have almost been unable to put a book down, so desperate am I to escape the reality and the news, sometimes I have been unable to pick up a book, as reality and the news has been too much. Do you know... Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 20:22:13 UTC ]
More news stories like this | News stories tagged with: #book prize


Springer Nature staff get day off after 'extraordinary' pandemic effort

Staff at the academic publisher Springer Nature are being given an extra day of holiday on 2nd July to thank them for their "extraordinary efforts" during the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 17:57:04 UTC ]
More news stories like this | News stories tagged with: #extra day #covid-19 pandemic #academic publisher


Trade should not assume pandemic success will continue, LBF hears

Booksellers and publishers should not assume that the growth in the book industry seen throughout the pandemic will continue, the London Book Fair has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 14:45:12 UTC ]
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Russian Book Market: Paper Shortages and Prices Challenge Recovery

Despite having more than 20 percent of the world's forests, Russia is market with a paper shortage that means higher book prices. The post Russian Book Market: Paper Shortages and Prices Challenge Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-29 15:08:58 UTC ]
More news stories like this | News stories tagged with: #paper shortages #paper shortage #russian book


Philip Roth, Blake Bailey and publishing in the post-#MeToo era

WW Norton withdrew Bailey’s Roth biography after a series of allegations about its author. As generational conflict rages in the book world and across culture, we ask: who decides whether we can separate the art from the artist?There was something dramatically overwrought about first the... Continue reading at The Guardian

[ The Guardian | 2021-06-27 08:00:19 UTC ]
More news stories like this | News stories tagged with: #blake bailey #moral issues #pay homage #american letters #promote diversity #book world


The surprising history of home economics, from industry to diplomacy

Danielle Dreilinger reveals the field’s scientists and activists, as well as its regressive side. Continue reading at The Washington Post

[ The Washington Post | 2021-06-18 12:00:00 UTC ]
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ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #local communities #independent stores


Pandemic Love (in 13 Romance Tropes) March 2020–2021, by Laura Bernstein-Machlay

Pandemic Dispatches Photo by Daniel Tafjord / Unsplash Unrequited love I download a book. One of those books—for women. Certainly not porn, but you know. Never mind the shirtless guy gracing its cover (his lumpy, bumpy abs—oh my!), or the wanton... Continue reading at World Literature Today

[ World Literature Today | 2021-06-16 13:40:35 UTC ]
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Global publishing heads debate pandemic impact at BolognaBookPlus

Publishing heads from around the world discussed supply chain issues, the rise of online sales, subscription models and the dominance of Amazon at a round table event this week for BolognaBookPlus, the new general trade arm of the Bologna Book Fair.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-09 10:29:37 UTC ]
More news stories like this | News stories tagged with: #online sales #subscription models #bologna book


Faith Publishers Aim for Men’s Market

Father's Day may bring a sales spike to books for dad, but Christian publishers offer Bible study, prayer guides, parenting, and devotionals geared to male readers all year long. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Growth of Online Sales Cushioned Pandemic Blow at Indigo

Online sales jumped 127% at Indigo Books & Music in fiscal year 2021 over FY 2020, partially offsetting a 34% decline in sales through its physical stores. Still, sales dropped 5.5% in the year, and the bookseller's losses deepened. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #frank assessment #covid-19 pandemic #digital content #e-book


U.S. Book Show: Publishers Fight Pandemic Blues with the Backlist

Backlist titles have been a key driver of sales for trade book publishers over the last 12 months. At a U.S. Book Show panel, representatives from four major houses discussed strategies on how to continue to build a publisher’s backlist revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #key driver #trade book #backlist titles