ABA Brings Back #BoxedOut Marketing Campaign

Ahead of Amazon's Prime Day sales event, set for June 21 and 22, the ABA is reviving its #BoxedOut campaign, which is aimed at highlighting the danger that Amazon's dominance of online retailing continues to pose for local communities and independent stores. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2021-06-18 04:00:00 UTC ]
News tagged with: ##boxedout campaign #independent stores #local communities

Other Publishing stories related to: 'ABA Brings Back #BoxedOut Marketing Campaign'


ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #shop local #prime day #marketing campaign


Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holy grail #simply isn #things digital #disappointing results #search engines


Assassin's Creed Mirage will bring the series back to its roots in 2023

Assassin’s Creed Mirage, the next entry in Ubisoft’s long-running action-adventure series, will arrive in 2023. The publisher announced the release date today during its Ubisoft Forward event. Set two decades before the events of Assassin’s Creed Valhalla, the game will reunite fans with a Basim... Continue reading at Engadget

[ Engadget | 2022-09-10 20:07:51 UTC ]
More news stories like this | News stories tagged with: #publisher announced #amazon luna #integral part


Macmillan Slowly Bringing Systems Back

In an update on the status of a "security incident" that forced Macmillan to take many of its computer systems offline, the company said it has made progress in restoring access, but said that while it is accepting orders electronically, it is “unable to process them at the time.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan #security incident


Amazon's Kindle sale brings the Paperwhite back to an all-time low

Amazon's latest Kindle Paperwhite is one of the nicest (and newest) e-readers out there, and you can now pick one up at an all-time low. It's on sale for just $105, for a savings of $35 (25 percent) off the regular $140 price. You'll also find deals on the regular Kindle with a built-in front... Continue reading at Engadget

[ Engadget | 2022-03-22 10:35:35 UTC ]
More news stories like this | News stories tagged with: #buying advice #worry-free guarantee #kid-friendly cover #buy kindle #compact design #front illumination #fast charging #direct sunlight #easy reading #real paper #biggest change #kindle paperwhite #kindle


Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing


Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #bestselling book #film adaptation #turn led


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reluctant readers #reading agency


Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #national lockdown #bounced back


Cornwell brings back Sharpe after 15 years

Bernard Cornwell is bringing back his famous Richard Sharpe character after 15 years' absence, for a new adventure with HarperCollins this autumn. Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 20:30:31 UTC ]
More news stories like this | News stories tagged with: #harpercollins #bringing back #bernard cornwell


The Sun and BookTrust in campaign to bring books to kids in lockdown

The Sun on Sunday and children's reading charity BookTrust are launching a new campaign, Books For Kids, asking readers to send in their old children’s books so they can be pulped and turned into new ones, "bringing the joy of reading to more families during lockdown". Continue reading at The Bookseller

[ The Bookseller | 2021-02-02 17:33:21 UTC ]
More news stories like this | News stories tagged with: #bring books


Their Publishing Imprint Closed. Now They’re Bringing It Back.

In a literary landscape dominated by the biggest players, Cindy Spiegel and Julie Grau are among the executives rejecting the corporate publishing model and instead starting their own companies. Continue reading at The New York Times

[ The New York Times | 2020-12-18 10:00:29 UTC ]
More news stories like this | News stories tagged with: #publishing imprint #julie grau #cindy spiegel #biggest players


Child brings back Clarice Bean for 'Christmas classic' with HCCB

Lauren Child is bringing back Clarice Bean in a “spectacularly cinematic Christmas classic” for HarperCollins Children's Books. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 02:21:05 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins children #lauren child #christmas classic


Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this | News stories tagged with: #process—meredith corp #packaging perspective #premium magazines #magnolia journal #sweet july #statement monday #cooking light #step based #rate base #specific brand #homes gardens #largest titles #stark contrast #direct-sold subscriptions


Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this | News stories tagged with: #process—meredith corp #packaging perspective #premium magazines #magnolia journal #sweet july #statement monday #cooking light #step based #rate base #specific brand #homes gardens #largest titles #stark contrast #direct-sold subscriptions


Meredith Brings Print Subscriptions Back to Traditional Home

The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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HarperCollins brings back all furloughed staff

HarperCollins UK has brought back all the staff it placed on furlough at the start of lockdown and will pay all their salaries itself rather than claiming it back from the government, the company has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 02:30:13 UTC ]
More news stories like this | News stories tagged with: #harpercollins #harpercollins uk #brought back #furloughed staff


Jeff Hobbs Brings You Back to School

The author follows the lives of four high school students in his latest book, 'Show Them You're Good.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-19 04:00:00 UTC ]
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Biddulph brings back Bond's Parsley the Lion for HarperCollins

HarperCollins Children’s Books is bringing back Michael Bond’s classic The Adventures of Parsley the Lion in a new gift edition illustrated by Rob Biddulph. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 05:17:26 UTC ]
More news stories like this | News stories tagged with: #harpercollins #rob biddulph #harpercollins children