As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age
[ Advertising Age | 2021-10-06 23:04:39 UTC ]
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A heart-wrenching collection by Eli Saslow arrives as numbness to the crisis sets in. Continue reading at The Washington Post
[ The Washington Post | 2021-10-01 12:00:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Even while gathering in person becomes more feasible, here's why online book tours and panels should stick around. Continue reading at Book Riot
[ Book Riot | 2021-09-27 10:40:00 UTC ]
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For American agents, the 2021 Frankfurt Book Fair brings another year of hoping, and waiting, for the real thing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Williams’s urgent novel takes place on the shore of a rotting lake, where a group of eco-warriors has gathered. Continue reading at The Washington Post
[ The Washington Post | 2021-09-23 13:46:54 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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M.d. Jon Butler, who this week unveiled a rebrand of the imprint to mark its 15th anniversary, reveals why it is embracing both leftfield titles and the A-list this autumn Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 23:30:15 UTC ]
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M.d. Jon Butler, who this week unveiled a rebrand of the imprint to mark its 15th anniversary, reveals why Quercus is embracing both leftfield titles and the A-list this autumn. Continue reading at The Bookseller
[ The Bookseller | 2021-09-17 11:45:35 UTC ]
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A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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When I first meet a writer on the page, I pose a simple question: What don’t you ask permission for? In Yiyun Li’s case, the answer is her freedom. Individualism might seem inevitable for a woman who was born in China and whose early work responds to authoritarianism, but—reading Li—one senses... Continue reading at Electric Literature
[ Electric Literature | 2021-09-15 11:00:00 UTC ]
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A reader and book club host weighs in on the pros and cons of in-person vs virtual book club meetups in the time of COVID-19. Continue reading at Book Riot
[ Book Riot | 2021-09-15 10:34:00 UTC ]
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Margaret and the Mystery of the Missing Body reimagines nineties adolescence—mashing up girl group series, choose-your-own-adventures, and chronicles of anorexia—in a queer and trans coming-of-age tale like no other. An interrogation of girlhood and nostalgia, dysmorphia and dysphoria, this... Continue reading at Book Riot
[ Book Riot | 2021-09-15 10:31:00 UTC ]
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Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian
[ The Guardian | 2021-09-08 03:33:03 UTC ]
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The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller
[ The Bookseller | 2021-09-03 09:36:20 UTC ]
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Quercus Non Fiction has pre-empted The Birth Debrief by Illiyin Morrison, a book offering practical solutions to navigating pregnancy and transitioning into postpartum life. Continue reading at The Bookseller
[ The Bookseller | 2021-08-27 07:47:27 UTC ]
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An Essex-based indie bookshop is doubling in size after "thriving" during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 20:03:30 UTC ]
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As the Chinese health authorities sort through recent outbreaks of the COVID-19 delta variant, Beijing's book fair is on hold. The post Beijing International Book Fair: Pandemic Postponement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-25 12:36:37 UTC ]
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