‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: '‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising'

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

Through a Recession and a Pandemic, the Book Business Is Thriving in Buenos Aires

The Argentine capital has always been bookish. When hard times shuttered the big chain shops, book purveyors found a way to keep residents in fresh reading material. Continue reading at The New York Times

[ The New York Times | 2022-05-26 09:00:14 UTC ]
More news stories like this | News stories tagged with: #buenos aires #book business

U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #book show #younger generation

U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books

Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Washington Post Wins Pulitzer Prize In Public Service Journalism For Jan. 6 Coverage

The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
More news stories like this | News stories tagged with: #political systems #pulitzer prize

Washington Post wins public service Pulitzer for Capitol attack coverage

Paper beat out two other finalists, the New York Times and the Milwaukee Journal Sentinel The Washington Post has won the 2022 Pulitzer prize for public service journalism, for The Attack, its account of the deadly assault on the US Capitol by supporters of Donald Trump on 6 January 2021.The... Continue reading at The Guardian

[ The Guardian | 2022-05-09 20:07:35 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize

Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen

Young Newshound Who Inspired ‘Home Before Dark’ Investigates Herself

In “Hilde on the Record: Memoir of a Kid Crime Reporter,” Hilde Lysiak cracks her own case. Continue reading at The New York Times

[ The New York Times | 2022-04-29 04:30:37 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library

Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins

The profiteers of the coronavirus pandemic

When the outbreak started, many saw a chance to make a buck, writes J. David McSwane Continue reading at The Washington Post

[ The Washington Post | 2022-04-22 12:00:17 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry

The pandemic showed us that we still need libraries, even with Google

A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC

[ CBC | 2022-04-17 08:00:00 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books

America's Biggest Publishers Keep Posting a Profit

The four of the Big Five publishers to release their financial results publicly all saw strong increases in earnings in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Scholastic Posts Gains in Q3, Eyes Higher Costs

Revenue at Scholastic rose 24% for the third quarter ended February 28, 2022, over the prior year period, and the company cut the quarterly operating loss. While sales trends remain favorable, the company said that it is working on ways to control higher prices for paper, printing, and freight,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Quarto Group Posts Double-Digit Gains in Sales, Earnings

The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #boost sales #good year #quarto group #quarto