‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: '‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising'

Families of residents who may have been abused at Winnipeg care home disgusted by allegations

Families of people who live in a privately owned Winnipeg personal care home want to know why two care aides were allowed to work for months after allegations were brought forward that they had abused 15 residents. Continue reading at CBC

[ CBC | 2022-06-22 20:00:25 UTC ]
More news stories like this | News stories tagged with: #brought forward #privately owned

Oni-Lion Forge Pushes Past the Pandemic

Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #early version #measurement company #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

How mothers can be changemakers, at home and in the community

Angela Garbes thinks the pandemic offers a chance to change our approach to mothering and caregiving. Continue reading at The Washington Post

[ The Washington Post | 2022-06-10 12:00:09 UTC ]
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Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
More news stories like this | News stories tagged with: #kindle sales #chinese market #kindle

Post Hill Press Starts New Imprint, Twin Flame

The imprint, which will publish nonfiction titles in the spirituality, relationships, and sexuality categories, is led by editorial director Elena Vega, who formerly worked as an editor for Macmillan and Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #macmillan

Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #expanded version #digital media

Toto Albanese steals the post-election show as News Corp front pages do an about-face | The Weekly Beast

Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian

[ The Guardian | 2022-05-27 02:22:51 UTC ]
More news stories like this | News stories tagged with: #herald sun #sunday morning #ad campaign #news corp

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this | News stories tagged with: #samba tv #prime time #measurement solutions #nielsen

Through a Recession and a Pandemic, the Book Business Is Thriving in Buenos Aires

The Argentine capital has always been bookish. When hard times shuttered the big chain shops, book purveyors found a way to keep residents in fresh reading material. Continue reading at The New York Times

[ The New York Times | 2022-05-26 09:00:14 UTC ]
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U.S. Book Show: The Pandemic and Publishing: How Has Covid Changed the Industry for Good?

Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing professionals #book show #younger generation

U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books

Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Washington Post Wins Pulitzer Prize In Public Service Journalism For Jan. 6 Coverage

The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
More news stories like this | News stories tagged with: #political systems #pulitzer prize

Washington Post wins public service Pulitzer for Capitol attack coverage

Paper beat out two other finalists, the New York Times and the Milwaukee Journal Sentinel The Washington Post has won the 2022 Pulitzer prize for public service journalism, for The Attack, its account of the deadly assault on the US Capitol by supporters of Donald Trump on 6 January 2021.The... Continue reading at The Guardian

[ The Guardian | 2022-05-09 20:07:35 UTC ]
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Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this | News stories tagged with: #nielsen

Young Newshound Who Inspired ‘Home Before Dark’ Investigates Herself

In “Hilde on the Record: Memoir of a Kid Crime Reporter,” Hilde Lysiak cracks her own case. Continue reading at The New York Times

[ The New York Times | 2022-04-29 04:30:37 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins