‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: '‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising'

Young Newshound Who Inspired ‘Home Before Dark’ Investigates Herself

In “Hilde on the Record: Memoir of a Kid Crime Reporter,” Hilde Lysiak cracks her own case. Continue reading at The New York Times

[ The New York Times | 2022-04-29 04:30:37 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
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Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
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The profiteers of the coronavirus pandemic

When the outbreak started, many saw a chance to make a buck, writes J. David McSwane Continue reading at The Washington Post

[ The Washington Post | 2022-04-22 12:00:17 UTC ]
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How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
More news stories like this | News stories tagged with: #book publishing #book industry

The pandemic showed us that we still need libraries, even with Google

A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC

[ CBC | 2022-04-17 08:00:00 UTC ]
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United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint

'Overall, the US book market is turning in a very strong performance by historic norms,' says NPD BookScan's Kristen McLean. The post United States Book Market: A First Quarter’s Glide and NPD’s Viewpoint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-15 15:51:56 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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America's Biggest Publishers Keep Posting a Profit

The four of the Big Five publishers to release their financial results publicly all saw strong increases in earnings in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-01 04:00:00 UTC ]
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Scholastic Posts Gains in Q3, Eyes Higher Costs

Revenue at Scholastic rose 24% for the third quarter ended February 28, 2022, over the prior year period, and the company cut the quarterly operating loss. While sales trends remain favorable, the company said that it is working on ways to control higher prices for paper, printing, and freight,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-18 04:00:00 UTC ]
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Quarto Group Posts Double-Digit Gains in Sales, Earnings

The launch of some new imprints and another good year for a number of its most popular series combined to boost sales at Quarto Group by 19%, to $151.5 million, in 2021 over 2020. Adjusted operating profit jumped 51%, to $ 16 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-17 04:00:00 UTC ]
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Evan S. Connell and Robert Aickman may not be household names, but their work deserves notice

Two new biographies shed light on the rich lives and work of these little-known authors. Continue reading at The Washington Post

[ The Washington Post | 2022-03-16 13:00:51 UTC ]
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Federal department gave money to magazine publishing pandemic misinformation

As the federal government was promising to tackle harmful online disinformation about the pandemic, it was giving thousands of dollars to a magazine spreading conspiracy theories — including unsubstantiated claims that COVID-19 vaccines could... Continue reading at CBC

[ CBC | 2022-03-11 09:00:00 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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Panel Mania: What is Home, Mum? by Sabba Khan

In her moving graphic memoir, 'What is Home, Mum?', Sabba Khan, a second-generation Pakistani immigrant living with her family in Britain, tells the story of her family before and after their desperate move to the UK after Pakistan-India Partition in 1947. A 10-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-02 05:00:00 UTC ]
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Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview: A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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HMH Posts Gains in 2021

Two days after announcing it had reached an agreement to sell itself to Veritas Capital, Houghton Million reported a 25% increase in revenue and a rebound in earnings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-24 05:00:00 UTC ]
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