As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Trade visitors and exhibitors at Frankfurter Buchmesse spoke of the importance of supporting trade shows and doing business in person. The post Frankfurter Buchmesse Goers: ‘So Nice To Be Home Again’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-26 11:25:48 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected". Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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A small gain in adult nonfiction and more fiction increases led to a 2.7% increase in unit sales of print books last week over the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-21 04:00:00 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Australian dramatist David Williamson’s new book is a mash up of memoir and autobiography, which casts himself as a former ‘plunderer’ of other’s lives. Continue reading at The Conversation
[ The Conversation | 2021-10-20 03:57:12 UTC ]
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Though Covid-19 isn't going anywhere and challenges remain, new independent bookstores are opening up and doing well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Historical fiction can remind us that these "unprecedented" times are anything but. Here's what they can teach us about our current crisis. Continue reading at Book Riot
[ Book Riot | 2021-10-13 10:38:00 UTC ]
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In “Those We Throw Away Are Diamonds,” Mondiant Dogon, a survivor of the Rwandan genocide, recounts a saga of horror, frustration and hope. Continue reading at The New York Times
[ The New York Times | 2021-10-12 09:00:07 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The purchase of Meredith Corp.'s magazine publishing operations is expected to close by the end of the year. Continue reading at Advertising Age
[ Advertising Age | 2021-10-06 23:04:39 UTC ]
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A heart-wrenching collection by Eli Saslow arrives as numbness to the crisis sets in. Continue reading at The Washington Post
[ The Washington Post | 2021-10-01 12:00:00 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Even while gathering in person becomes more feasible, here's why online book tours and panels should stick around. Continue reading at Book Riot
[ Book Riot | 2021-09-27 10:40:00 UTC ]
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For American agents, the 2021 Frankfurt Book Fair brings another year of hoping, and waiting, for the real thing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Williams’s urgent novel takes place on the shore of a rotting lake, where a group of eco-warriors has gathered. Continue reading at The Washington Post
[ The Washington Post | 2021-09-23 13:46:54 UTC ]
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Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
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The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales. Continue reading at The Bookseller
[ The Bookseller | 2021-09-20 01:05:47 UTC ]
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