As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian
[ The Guardian | 2021-11-16 14:46:45 UTC ]
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Ongoing pandemic market conditions for Amazon Publishing in London, Eoin Purcell says, reflect 'intensity' in entertainment consumption. The post Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-15 15:50:12 UTC ]
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Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller
[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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Having taken the reins at Faber & Faber in April, Mary Cannam was able to report record turnover and profit in its most recent results—but there remains plenty of work to do, she says. Continue reading at The Bookseller
[ The Bookseller | 2021-11-09 02:22:31 UTC ]
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Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek
[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post
[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Trade visitors and exhibitors at Frankfurter Buchmesse spoke of the importance of supporting trade shows and doing business in person. The post Frankfurter Buchmesse Goers: ‘So Nice To Be Home Again’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-26 11:25:48 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 18:43:56 UTC ]
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Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected". Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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A small gain in adult nonfiction and more fiction increases led to a 2.7% increase in unit sales of print books last week over the comparable week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-21 04:00:00 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Australian dramatist David Williamson’s new book is a mash up of memoir and autobiography, which casts himself as a former ‘plunderer’ of other’s lives. Continue reading at The Conversation
[ The Conversation | 2021-10-20 03:57:12 UTC ]
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Though Covid-19 isn't going anywhere and challenges remain, new independent bookstores are opening up and doing well. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
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Historical fiction can remind us that these "unprecedented" times are anything but. Here's what they can teach us about our current crisis. Continue reading at Book Riot
[ Book Riot | 2021-10-13 10:38:00 UTC ]
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In “Those We Throw Away Are Diamonds,” Mondiant Dogon, a survivor of the Rwandan genocide, recounts a saga of horror, frustration and hope. Continue reading at The New York Times
[ The New York Times | 2021-10-12 09:00:07 UTC ]
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