‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Other Publishing stories related to: '‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising'

Hamnet heads back to top spot as print market jumps by a third

Maggie O'Farrell's Hamnet (Tinder Press) has bounced back into the UK Official Top 50 number one spot, the week bookshops reopened across England following the third national lockdown. Continue reading at The Bookseller

[ The Bookseller | 2021-04-19 18:26:28 UTC ]
More news stories like this | News stories tagged with: #bounced back #national lockdown

PRH US realigns international sales and marketing teams

Penguin Random House US has restructured its international sales team with a string of promotions and two departures. Continue reading at The Bookseller

[ The Bookseller | 2021-04-17 08:55:38 UTC ]
More news stories like this | News stories tagged with: #marketing teams #penguin random house

Report: Russian Book Market Down 20 Percent in 2020

Publishers in Russia talk of little hope of a turnaround in 2021, describing a book market that was sliding before the pandemic. The post Report: Russian Book Market Down 20 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-13 16:54:20 UTC ]
More news stories like this | News stories tagged with: #post report #book market #russian book

Rights Roundup: The Pandemic Changes the Book Fair Calendar Again

Titles in our Rights Roundup come from Japan by way of Finland, as well as Slovakia, Sweden, Germany, Turkey, the United States, and France. The post Rights Roundup: The Pandemic Changes the Book Fair Calendar Again appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-09 16:27:44 UTC ]
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For the Sackler family, a dynasty built on medicine, marketing and pain

Patrick Radden Keefe aims to hold the family accountable for its role in the opioid crisis. Continue reading at The Washington Post

[ The Washington Post | 2021-04-08 14:00:00 UTC ]
More news stories like this | News stories tagged with: #opioid crisis

The Sentinel stands guard in top spot as market jumps 8%

Lee and Andrew Child's The Sentinel (Corgi) has claimed the UK Official Top 50 number one spot in its first week on sale, selling 19,996 copies, as sales figures return to the Nielsen BookScan charts. Continue reading at The Bookseller

[ The Bookseller | 2021-03-23 15:29:43 UTC ]
More news stories like this | News stories tagged with: #andrew child #sentinel corgi #nielsen bookscan

Cookbook pioneer Croft on lunching, lockdown lessons and Chefs at Home

Bath-based gastronome Jon Croft’s four decades in book publishing and cookery TV production have reshaped the landscape, and his list’s latest title is giving back to staff working in the hospitality sectors. Continue reading at The Bookseller

[ The Bookseller | 2021-03-20 08:42:44 UTC ]
More news stories like this | News stories tagged with: #latest title #giving back #book publishing

A Quest to Reclaim a Family Home Unearths a Past Buried by the Holocaust

In “Plunder,” a memoir by Menachem Kaiser, the author tries to repossess a building owned by his grandfather before the war and discovers a history he knew nothing about. Continue reading at The New York Times

[ The New York Times | 2021-03-16 09:00:06 UTC ]
More news stories like this | News stories tagged with: #memoir

Eyewitness: DK boss Coesfeld on the challenges of leading a list in a pandemic

DK’s new c.e.o. took the reins just before Covid-19 forced lockdowns across the globe, but Carsten Coesfeld has had a promising start at the helm of the respected global publisher. Continue reading at The Bookseller

[ The Bookseller | 2021-03-13 08:43:16 UTC ]
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Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
More news stories like this | News stories tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

'Urgent' take on Britain's care home system to Bonnier

Bonnier Books UK has acquired world rights for an “urgent and critical” look at Britain’s care home system by youth advisor Chris Wild. Continue reading at The Bookseller

[ The Bookseller | 2021-03-11 12:56:26 UTC ]
More news stories like this | News stories tagged with: #world rights #bonnier

The many anniversaries of the start of the pandemic

Recently, Lulu Garcia-Navarro, of NPR, asked her Twitter followers to share when and where they first realized that the coronavirus would upend all our lives, and tag their recollections using the hashtag #TheMoment. Responses poured in. “Pi Day,” a tweeter named Beth Ochsner wrote. “We always... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-03-09 13:16:14 UTC ]
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‘Brood,’ a quiet meditation on the small stuff, makes for a perfect pandemic read

Jackie Polzin’s novel finds the joy in raising chickens, baking — even cleaning. Continue reading at The Washington Post

[ The Washington Post | 2021-03-05 12:00:00 UTC ]
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How 'Infinite Country' Found Its Perfect Home at Avid Reader Press

Patricia Engel's third novel, released on March 2 by Avid Reader Press, already has all the trappings of a charmed publication. It also has a moving pre-publication history. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-05 05:00:00 UTC ]
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Russian Market Looks to Children’s Books for 2021 Growth

Some children's book publishers in Russia forecast growth in 2021, but another publisher cautions that 'oversupply' and 'low-quality books' are problematic. The post Russian Market Looks to Children’s Books for 2021 Growth appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-04 17:10:20 UTC ]
More news stories like this | News stories tagged with: #russian market #book publishers #children's book

Libraries Offering Services to Seniors During COVID-19 Pandemic

Taking a look at libraries offering services to seniors during the pandemic, with programs for memory care, vaccine roll-out, and more. Continue reading at Book Riot

[ Book Riot | 2021-03-03 11:33:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #libraries

Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities

Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek

[ AdWeek | 2021-03-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #connected tv #popular platform #landmark deal #strategic alliance #measurement company #nielsen

International pandemic book trends discussed at ReBoot workshop

The resilience of the print market, digital library borrowing and the appetite for backlist titles during the pandemic were among topics discussed at the ReBoot Books Business and Reading workshop held on Thursday (25th February). Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 18:25:30 UTC ]
More news stories like this | News stories tagged with: #print market #backlist titles

S&S Posts Double-Digit Gains in Sales, Earnings in 2020

Sparked by a strong fourth quarter, Simon & Schuster finished 2020 with both sales and earnings up about 11% over 2019. A slew of adult nonfiction hits helped to drive the gains. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-25 05:00:00 UTC ]
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