As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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With one Facebook post, Kitty O’Meara set off a wave of hope — and a creative windfall. Continue reading at The Washington Post
[ The Washington Post | 2020-12-10 13:00:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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Octopus imprint Mitchell Beazley has acquired The Home Edit Workbook by Clea Shearer and Joanna Teplin of the Netflix series "Get Organized with The Home Edit". Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 20:51:40 UTC ]
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BookExpo, the largest bookseller trade show in the U.S., and its consumer-facing sibling BookCon have been indefinitely canceled because of the pandemic. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-12-01 20:30:11 UTC ]
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HarperCollins imprint Avon Books will publish Gracie Taylor's historical novel Edie’s Home for Strays. Continue reading at The Bookseller
[ The Bookseller | 2020-12-01 01:09:06 UTC ]
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Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Graham Norton, Dara McAnulty and Donal Ryan were among the winning authors at the virtual An Post Irish Book Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-11-25 22:26:23 UTC ]
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When Meryl Halls took over as managing director of the Booksellers Association in April 2018, she wondered what would define her time at the top of the trade body. “My predecessor Tim Godfray’s signature thing was keeping VAT off books, and he was very proud of that. I’ve had a bloody global... Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 21:12:32 UTC ]
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Headline Home is publishing a cookbook by chef Raymond Blanc OBE to accompany his new ITV television series focusing on simple recipes for home cooks. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 20:53:47 UTC ]
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A round up of independent bookstore subscription services and care packages created to help these indies survive the pandemic. Continue reading at Book Riot
[ Book Riot | 2020-11-23 11:39:00 UTC ]
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An anthology of writings provides a glimpse into the mind of the Amazon founder. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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Penguin Random House UK c.e.o. Tom Weldon has praised the resilience of the book trade in an interview at FutureBook 2020. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 21:20:38 UTC ]
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Bonnier Books UK c.e.o. Perminder Mann has suggested, for all of the damage caused by the pandemic, the industry's long-term prospects may have improved, with the industry having "future-proofed" itself. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 16:07:00 UTC ]
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A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 23:24:16 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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Poets House, the poetry library in lower Manhattan founded in 1986, has suspended operations indefinitely, due to budgetary issues caused by the Covid-19 pandemic. In addition, Lee Briccetti, the executive director of Poets House for more than 30 years, will retire in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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The audiobook sector's boom means it will be able to accommodate Spotify's move into the market but publishers are still only just realising the sector's potential, Bookwire's Videl Bar-Kar has said. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 19:16:13 UTC ]
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Staffers are falling into “dangerous patterns” as a result of working from home during the pandemic, delegates at The Bookseller's Futurebook conference have heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-16 12:10:11 UTC ]
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