How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]

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Rowman & Littlefield in Co-Publishing Deal with Brookings

Effective immediately, Rowman & Littlefield will produce, distribute, sell, and market books from Brooking Institute Press, while Brookings will continue to oversee acquisitions and editorial review of BIP's titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-02 04:00:00 UTC ]
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How Do We Market Books Now?

For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
More news stories like this


Kidfluencers hold more power than ever

In the current climate, with schools still partially closed and the majority of all social activity happening through a screen of some description, it is no surprise that the marketing industry has been greatly affected. Personally, so much of how I market books has changed - and one area in... Continue reading at The Bookseller

[ The Bookseller | 2020-07-09 06:18:28 UTC ]
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ALA 2018: In Opening Session, Michelle Obama Gets Personal

In her highly anticipated appearance, the former First Lady reflected on her life as a woman, parent, First Lady—and the time a kid named Lin-Manuel Miranda first rapped about Alexander Hamilton in the East Room. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-22 00:00:00 UTC ]
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Rosen Acquires Rights to Three Gale Imprints

The licensing partnership grants Rosen rights to publish and market books and ebooks from Greenhaven, KidHaven, and Lucent. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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Authors call for better communication with publishers

Publishers need to communicate better with authors, pay them more and utilise writers’ skills to market books, but most writers would still choose to be published traditionally, a survey has found. The Do You Love Your Publisher? survey, co-produced by authors Harry Bingham (in the UK) and Jane... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Tapping Into the Minecraft Audience to Market Books

Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Frankfurt Book Fair 2013: Where the World Plugs In

At an opening session at last year’s Frankfurt Book Fair, U.K. Publishers Association CEO Richard Mollet remarked that digital publishing was no longer in its infancy, but in the “voting and drinking stages of early adulthood.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
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