In the current climate, with schools still partially closed and the majority of all social activity happening through a screen of some description, it is no surprise that the marketing industry has been greatly affected. Personally, so much of how I market books has changed - and one area in which I’ve seen huge uplift is influencer activity. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-07-09 06:18:28 UTC ]
Effective immediately, Rowman & Littlefield will produce, distribute, sell, and market books from Brooking Institute Press, while Brookings will continue to oversee acquisitions and editorial review of BIP's titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-02 04:00:00 UTC ]
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For participants on "The New Marketing Toolkit" panel, the opening session of PubTech Connect 2020, the word of the day was "nimble," as panelists described how publishers have adapted to changes in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-17 05:00:00 UTC ]
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In the current climate, with schools still partially closed and the majority of all social activity happening through a screen of some description, it is no surprise that the marketing industry has been greatly affected. Personally, so much of how I market books has changed - and one area in... Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 06:18:28 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at AdWeek
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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Books and bookstores will be more important than ever in the current climate, US feminist writer Roxane Gay told the American Booksellers Association's 12th Winter Institute in Minneapolis. Continue reading at The Bookseller
[ The Bookseller | 2017-01-31 00:00:00 UTC ]
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The licensing partnership grants Rosen rights to publish and market books and ebooks from Greenhaven, KidHaven, and Lucent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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Publishers need to communicate better with authors, pay them more and utilise writers’ skills to market books, but most writers would still choose to be published traditionally, a survey has found. The Do You Love Your Publisher? survey, co-produced by authors Harry Bingham (in the UK) and Jane... Continue reading at The Bookseller
[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 15/11/2011 - 09:45 The Charity Retail Association has denied it is responsible for damaging high street booksellers but said independent retailers need "greater help" in the current climate. Last Friday (11th November) the BA called on the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 29/07/2011 - 09:19 The owner of Living Oasis is in talks with a third party to buy the chain after he closed two of his four remaining shops. Ray George, chairman of the Nationwide Christian Trust (NCT), which bought 19 former Wesley Owen... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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