As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek
[ AdWeek | 2020-11-16 01:00:00 UTC ]
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With social media feeds and news sites reading like a dystopian novel, it’s hardly surprising that many readers have lost their appetite for post-apocalyptic books and developed a taste for compelling escapist fiction as a means of escape. But, at a time when our familiar world has been turned... Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 23:17:41 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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Printed book sales plunge in first six months of 2020 on back of shop and school closuresSee all our coronavirus coverageSales of digital books by British publishers are set to hit an all-time high this year as the public turns to reading to escape pandemic cabin fever.However, the ebook and... Continue reading at The Guardian
[ The Guardian | 2020-11-14 07:00:02 UTC ]
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The easing of lockdowns and strong increases in digital sales led to double-digit sales gains for four trade publishers that reported financial results for the quarter ended September 30 over the same period in 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-13 05:00:00 UTC ]
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Caro Parodi, formerly of Octopus Books, is joining Europa Editions UK in the newly created role of sales and marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 23:35:04 UTC ]
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From meditation to rest, books publishing between now and early 2021 explore ways to heal divisions, find peace, and love thy neighbor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-11 05:00:00 UTC ]
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Kamala Harris-related books have seen a sharp increase in popularity post-Biden/Harris presidential win. On Sunday, a whopping four books on Amazon’s Top 10 bestsellers list were either about or penned by the vice president-elect. The books in question: Harris’s memoir The Truths We Hold: An... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-10 17:37:24 UTC ]
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Independent publisher Tiny Owl, which specialises in diverse picture books for children, is launching an emergency crowdfunding campaign to survive the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-11-09 18:31:47 UTC ]
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The four booksellers behind the "At Home with Four Indies" initiative have been named as FutureBook’s Team of the Year. Continue reading at The Bookseller
[ The Bookseller | 2020-11-06 01:36:17 UTC ]
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Media companies don’t have to choose between operating a standalone CTV app or a 24/7 channel within a third-party platform, but for some publishers, it’s not even a choice. The post Digital publishers hunt for home on connected TV appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-04 05:01:32 UTC ]
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Bloomsbury has announced it will repay almost £700,000 to staff who took a pay cut during the first months of the pandemic, following the publisher's most succesful interim results since 2008. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 08:01:03 UTC ]
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As part of Faber's marketing campaign for The Cummings Files: Confidential–Thoughts, Ideas, Actions by Dominic Cummings, a digital advertising van was driven around Barnard Castle ahead of the spoof diary's publication on Thursday (29th October). Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 21:31:44 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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In one of my earliest memories I am standing on a beach with my father and we are sculpting the shape of a woman’s body out of sand. In my mind it is winter—Avalon in the off-season—and I see us huddled in coats, wrapped in wool, bracing ourselves against the salt wind that blows in […] The post... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-29 08:50:18 UTC ]
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Five years after it left the academic library market, Baker & Taylor has returned. The move, however, does not mean the wholesaler has any plans to get back into the retail market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-29 04:00:00 UTC ]
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Jimmy Fallon, local authors and devoted regulars are rallying to help Once Upon a Time in Montrose — the country's oldest kids' bookstore — survive the pandemic that has destroyed so many small businesses. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-10-27 12:00:02 UTC ]
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A 55% increase in digital sales plus higher online revenue led to a 10% increase in sales while pre-tax profits more than doubled at Bloomsbury in the six-month period ended August 31, 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-27 04:00:00 UTC ]
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Since lockdown ended and bookshops reopened across the country in June and July, Adult Fiction—which had dropped 5.4% in volume and 1% in value in 2019, against an Eleanor Oliphant-ine 2018—has shown a significant rise. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 11:50:29 UTC ]
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In mid-March, as the British government dragged its feet on implementing strict coronavirus lockdown measures that it would soon impose anyway, Patrick Vallance, the country’s chief scientific adviser, gave a series of interviews and discussed a concept with which many people were not then... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-10-21 12:30:20 UTC ]
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