‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Iconic Lower East Side bookstore Bluestockings has found a new home!

Beloved NYC bookstore Bluestockings—long a fixture on the Lower East Side—has found a new home. This will come as a relief to downtown book-lovers who worried the iconic feminist bookstore was closing for good due to both pandemic woes and the threat of increased rent (in a pandemic 😬). After a... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-10 15:01:45 UTC ]
More news stories like this | News stories tagged with: #bookstore

Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #evening standard #latest updatessee #dramatic reduction

Ilze Hugo on Writing a Pandemic Novel and Seeing it Come True

Few science fiction writers have their vision of the future tested immediately upon publication. But that’s what happened to Ilze Hugo, whose novel about a mysterious epidemic, The Down Days, debuted in the middle of the Covid-19 pandemic. “To be published right in the middle of all this is the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-07 08:48:58 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #science fiction

HBG Offices to Remain Closed Until Further Notice

HBG CEO Michael Pietsch said that the publisher will not reopen its Manhattan and other offices until further notice and that company employees will receive a six week notice ahead of any office reopenings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Lockdown diaries: the marketing executive

I usually don’t travel back to my hometown in Lancashire unless it's to visit family and friends - and that isn’t often, as I regularly catch up with them on their visits to London. In March 2020, however - after five days in my new role as marketing executive at Icon Books - I left the... Continue reading at The Bookseller

[ The Bookseller | 2020-08-06 17:57:58 UTC ]
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In ‘Luster,’ Young Black Women Feel Uneasy in a White American Home

Raven Leilani’s debut novel follows an interracial, intergenerational affair as it leads to an unusual redefinition of family. Continue reading at The New York Times

[ The New York Times | 2020-08-06 09:00:04 UTC ]
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S&S Posts Q2 Profit Gain Despite Sales Decline

Lower production and distribution costs were enough to give Simon & Schuster a 9% increase in earnings in the second quarter, despite an 8% drop in sales. Digital revenue jumped 44% in the quarter. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales decline #distribution costs #9% increase #8% drop

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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How the pandemic pushed puffin research back years

The pandemic has found a way to derail more than 25 years of research on Atlantic puffins and a variety of other seabirds on Machias Seal Island in the Bay of Fundy. Continue reading at CBC

[ CBC | 2020-08-04 09:30:00 UTC ]
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Spicer's Lost Dog finds home at Netflix

Netflix has won an auction for screen rights to Lost Dog: A Love Story by journalist Kate Spicer (Ebury). Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 00:41:37 UTC ]
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J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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US Market Statistics: The AAP StatShot Annual Report for 2019

Having risen by a slim 1.1 percent over 2018, the United States' book industry logged $25.63 billion in overall annual revenue in 2019. The post US Market Statistics: The AAP StatShot Annual Report for 2019 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-31 15:51:24 UTC ]
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Publishers Play the Pandemic Waiting Game

As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Pandemic pen pals: How Colombian libraries lift spirits

Libraries in Medellín, Colombia, help overcome pandemic-induced isolation with “Love in the Time of Coronavirus,” an anonymous letter-writing program. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-07-30 14:08:32 UTC ]
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Pandemic pen pals: How Colombian libraries lift spirits

Libraries in Medellín, Colombia, help overcome pandemic-induced isolation with “Love in the Time of Coronavirus,” an anonymous letter-writing program. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-07-30 14:08:32 UTC ]
More news stories like this | News stories tagged with: #libraries

Pandemic pen pals: How Colombian libraries lift spirits

Libraries in Medellín, Colombia, help overcome pandemic-induced isolation with “Love in the Time of Coronavirus,” an anonymous letter-writing program. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-07-30 14:08:00 UTC ]
More news stories like this | News stories tagged with: #libraries

TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
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Italian book market shows signs of recovery

The Italian book market is on the road to recovery, according to fresh figures from the Italian Publishers Association (AIE), which state that its book trade's year-on-year revenue losses almost halved in the space of a few months, improving from –20% in April to –11% in July. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 17:19:03 UTC ]
More news stories like this | News stories tagged with: #book trade #publishers association #book market

Why CEOS need to read poetry—yes, poetry—to lead in the post-COVID world

Leaders will need to be resilient, open-minded, and creative. Poetry can show them the way. “I would like to beg you, dear Sir, as well as I can, to have patience with everything unresolved in your heart and to try to love the questions themselves as if they were locked rooms or books written... Continue reading at Fast Company

[ Fast Company | 2020-07-28 03:00:09 UTC ]
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Chelsea Green Publishing outlines its plan for UK market expansion

Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 22:38:39 UTC ]
More news stories like this | News stories tagged with: #hit hard #economic impact #non-fiction books #sustainable living