‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Other Publishing stories related to: '‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising'

Welbeck appoints Brown as VP of sales and marketing for US

Welbeck has appointed Kim Brown, formerly of Parragon Books, as vice president of sales and marketing for North America. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 18:08:56 UTC ]
More news stories like this | News stories tagged with: #parragon books #vice president

B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry

How The Local’s Nine News Sites Tweaked Their Way to 11,000 New Paying Members During the Pandemic

Digital publisher The Local quickly became a focal point for English speakers across Europe when cases of the coronavirus were Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-17 19:30:22 UTC ]
More news stories like this | News stories tagged with: #focal point #digital publisher

Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with: #boldwood books #john blake #ad lib #e-book

Bryan honoured by Washington Post

The Laurence Stern Fellowship, a long-standing programme of the Washington Post, giving young British journalists experience of working in its newsroom each summer, is being renamed in honour of agent Felicity Bryan as the Stern-Bryan Fellowship. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 02:32:04 UTC ]
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Mark Wheeller's plays find new home at Salamander Street

Salamander Street, an independent publisher based in Bristol, has acquired the backlist of plays by Mark Wheeller.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 14:38:17 UTC ]
More news stories like this | News stories tagged with: #independent publisher

China Bestsellers April 2020: A Watchful Market, a Reawakening Chart

As extensive coronavirus testing continues, China's book market charts a restart in April, with 'Higashino Heat' for a favorite Japanese author. The post China Bestsellers April 2020: A Watchful Market, a Reawakening Chart appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 09:56:41 UTC ]
More news stories like this | News stories tagged with: #book market

Beatriz Williams at Home in Lyme, Conn.

For the best-selling author Beatriz Williams, home is a 200-year-old house in Lyme, Conn., with lots of bookshelves and antique furniture. Continue reading at The New York Times

[ The New York Times | 2020-06-09 13:00:42 UTC ]
More news stories like this | News stories tagged with: #antique furniture #best-selling author

The Journey is the Plot: A Reading List for Traveling Beyond the Home

Many years ago, I heard a teacher of mine, the late John Gardener, once say that there are only two plots in all of literature: you go on a journey or a stranger comes to town. Or, as Stanley Elkin put it even more succinctly (in reference to science fiction), you go there or they […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-06-08 08:47:33 UTC ]
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Libraries Offer Access to Graphic Novels in Pandemic

Facing closures and budget shortfalls, libraries look for new ways to support graphic novels amid the ongoing pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ongoing pandemic #graphic novels #libraries

What It's Like to Be a Frontline Bookseller During a Pandemic

Frontline booksellers are the first people customers see when they set foot in bookstores across America, and are among the most vulnerable workers in the publishing industry. This is what their world looks like now. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #set foot #publishing industry #bookseller

Pandemic Progress Report

We checked in with a number of publishers and educational companies to see how their distance learning efforts are going, and what summer and a new school year might look like. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #educational companies #school year

HMP Global’s CEO on Serving Healthcare Professionals in a Pandemic

Largely as a matter of necessity, publishers and events organizers have aggressively increased their output of webinars and other forms of virtual events since March to keep constituents engaged and make up for lost revenue amid an ongoing inability to hold in-person gatherings. For HMP Global,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-04 18:25:16 UTC ]
More news stories like this | News stories tagged with: #identify opportunities #high standards #events business #live events #challenging time #front lines

Lockdown diaries: the book marketer

If you’d asked me how I was coping a month ago, the truth would have been not so well actually. I let the anxiety that so many of us have been feeling overwhelm me, and I was tired of all the Zoom. SO TIRED. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 17:53:34 UTC ]
More news stories like this | News stories tagged with: #lockdown diaries #book marketer #month ago

As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
More news stories like this | News stories tagged with: #audiobook

Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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Bloomsbury has transformed 'surprisingly well' despite severity of pandemic hit, says Newton

Bloomsbury chief executive Nigel Newton has said the beginning of the pandemic had a severely negative impact on Bloomsbury's sales, but that overall the company had "transformed surprisingly well". Continue reading at The Bookseller

[ The Bookseller | 2020-06-02 01:56:06 UTC ]
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At Home with 4 Indies partners with British Book Awards

At Home with 4 Indies—the Facebook Live series spearheaded by four independent bookshops—is back with a new programme for June featuring authors shortlisted for The British Book Awards 2020, including Adele Parks, Caroline Criado Perez and Katherine Rundell.   Continue reading at The Bookseller

[ The Bookseller | 2020-05-29 05:14:09 UTC ]
More news stories like this | News stories tagged with: #katherine rundell #british book

Dawson's Meat Market wins the YA Book Prize

Juno Dawson has won the YA Book Prize 2020 with her “gritty and compelling” exposé of the fashion industry, Meat Market (Quercus Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2020-05-27 20:01:44 UTC ]
More news stories like this | News stories tagged with: #juno dawson #fashion industry #ya book