‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
News tagged with: #digital media

Other Publishing stories related to: '‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising'

Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with: #published today #digital media

Barrington Stoke publishes advice pack on teaching dyslexic children at home

Barrington Stoke has published a free digital pack of advice, information and resources to support dyslexic children learning from home. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 18:41:27 UTC ]
More news stories like this | News stories tagged with: #barrington stoke

Radcliffe, Fry and Redmayne join in with Harry Potter at Home

Stars including Daniel Radcliffe, Stephen Fry, and Eddie Redmayne are recording videos of themselves reading the first Harry Potter book in the latest addition to Harry Potter at Home. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 15:10:11 UTC ]
More news stories like this | News stories tagged with: #harry potter

20 new books publishing today, day 723 at home.

The future may be uncertain, but one thing we can always count on is the bunch of new books that come into the world every Tuesday. Welcome, friends. * Emma Straub, All Adults Here (Riverhead) “Straub cements her status as a master of the domestic ensemble drama.” –TIME Percival... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-05 13:27:20 UTC ]
More news stories like this | News stories tagged with: #books publishing

Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek

[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | News stories tagged with: #bookstore

8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with: #sports fans #nielsen

Why a children's book startup is giving hazard pay during pandemic

CEO Jessica Ewing said frontline employees deserve to benefit from the company's growth this year, as parents look for ways to entertain and intellectually nourish their children during the pandemic. Literati, which runs a subscription service for children's books, could be shipping "about a... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-05-01 05:01:00 UTC ]
More news stories like this | News stories tagged with: #book startup #subscription service #children's book

Harlequin Introduces Larger Mass Market Paperback

Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this |

Left-wing indie publishers have formed a coalition to support each other during the pandemic.

As the coronavirus pandemic continues to highlight the massive and devastating inequality in the US, the work of socially progressive publishers is more important than ever. With the goal of supporting one another during the uncertainty of the pandemic, a group of left-wing independent... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-30 16:27:42 UTC ]
More news stories like this | News stories tagged with: #independent publishing

Watch: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age

[ Advertising Age | 2020-04-30 14:45:12 UTC ]
More news stories like this | News stories tagged with: #live episode #ad revenue #publishing giant

Watch live at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age

[ Advertising Age | 2020-04-30 12:45:12 UTC ]
More news stories like this | News stories tagged with: #watch live #live episode #ad revenue #publishing giant

Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States

'Our desk spaces are evolving their own personalities,' as the publishing house built by a tech and retail giant adapts to home-officing. The post Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 01:41:14 UTC ]
More news stories like this | News stories tagged with: #states appeared #coronavirus worklife #amazon publishing

Boston, Philly Mag Owner Brings in New CEO to Navigate Pandemic | People on the Move

David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
More news stories like this | News stories tagged with: #human resources #havas media #capitol hill #atlantic media #government executive #national journal #associate publisher #magazine publisher

Watch live Thursday at 10 a.m. EDT: Condé Nast's Pam Drucker Mann on the state of media in the pandemic

In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age

[ Advertising Age | 2020-04-29 22:14:12 UTC ]
More news stories like this | News stories tagged with: #live episode #ad revenue #publishing giant

China Bestsellers March 2020: Bookstores Buck the Pandemic’s Paralysis

One bookstore company has offered medical workers a lifetime 20-percent discount in China, as the virus pressures normal sales. The post China Bestsellers March 2020: Bookstores Buck the Pandemic’s Paralysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-28 14:51:33 UTC ]
More news stories like this | News stories tagged with: #bookstore

'This Very Cool Planet We Are Lucky to Call Home'

In her new book, adventurer, filmmaker, and environmental advocate Alison Teal combines a message of self-empowerment with a vital awareness of the climate crisis that is roiling the planet. PW recently caught up with teal to talk about her life of adventure and advocacy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #call home #climate crisis

Government brings in new loans to help pandemic-struck small businesses

The chancellor Rishi Sunak has announced a new micro-loan scheme for small businesses, to alleviate the impact of the coronavirus lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-27 14:18:05 UTC ]
More news stories like this | News stories tagged with: #small businesses #coronavirus lockdown

Random House Children’s Books Launches MAGIC TREE HOUSE Home Adventures

Random House Children’s Books will launch Magic Tree House Home Adventures, an online program of activities, crafts, recipes, reading challenges, and more. Continue reading at Book Riot

[ Book Riot | 2020-04-24 17:57:06 UTC ]
More news stories like this | News stories tagged with: #random house

Support Indie Bookstores Without Leaving Your Home

For the past six years, Independent Bookstore Day—billed as a “one-day national party that takes place at indie bookstores across the country”—has taken place on the last Saturday of April. (That’s tomorrow!) It’s usually a fun, light-hearted, occasionally raucous spring day where book lovers go... Continue reading at Electric Literature

[ Electric Literature | 2020-04-24 11:00:00 UTC ]
More news stories like this | News stories tagged with: #takes place #indie bookstores #home appeared #book lovers #buying books #electric literature #independent bookstore