As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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The Covid-19 outbreak is altering what books consumers buy and where they buy them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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The Quarto Group posted its first profit since 2016 last year, despite a sales decline. The financial forecast for 2020 is clouded by the impact of the Covid-19 pandemic, which has already led to "falling orders and revenues," the publisher said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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Our society faces an unprecedented challenge from coronavirus and publishing is no exception to that. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 18:24:25 UTC ]
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The former U.S. poet laureate reflects on how his mother used stories to build a home for his migrant farmworker family and how such love can gather us together Continue reading at The Washington Post
[ The Washington Post | 2020-04-23 15:32:52 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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The Covid-19 pandemic has seen a spike in reading among young adults, a survey from The Reading Agency has found. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 02:12:37 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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The Authors' Club has launched new digital initiative LitFest Online in response to the cancellation of festivals and bookshop events. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 02:33:41 UTC ]
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PW Star Watch, honoring leadership in the North American markets, will contribute to the Book Industry Charitable Foundation's pandemic-related efforts. The post PW Star Watch 2020 Partnership Will Contribute to Binc’s Pandemic Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 12:30:51 UTC ]
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In many months this list contains five novels—but never before has it consisted of five story collections. Given the global pandemic, its effects on economies, and everyone’s anxieties, some of us are getting lost in long, complicated sagas—witness Yiyun Li’s #TolstoyTogether online book group.... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-21 08:47:00 UTC ]
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The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 03:04:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Subscribers to audiobook subscription platform BookBeat are growing during the coronavirus pandemic, with bestsellers and well-known authors performing best. The post Sweden’s BookBeat Rides High on the Pandemic’s Audiobook Boom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-20 13:45:35 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Erica Bauermeister’s latest book is a thoughtful, entertaining memoir of the time she and her family spent renovating the mother of all fixer-uppers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-04-17 22:35:19 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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The value of public libraries is rarely questioned in times of crisis—think of the New Orleans Public Library after Hurricane Katrina, or the Ferguson Municipal Public Library during the unrest there. But this crisis is different. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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The coronavirus raised too many hurdles to make BookExpo viable this year, organizers say. Now the company is looking for ways to fill the void, and toward a new year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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