This autumn will be 'tough', Bookseller's marketing and publicity webinar hears

The marketing and publicity director of Simon & Schuster UK has advised industry workers to "be patient and realistic, because it's going to be tough in September". Continue reading at 'The Bookseller'

[ The Bookseller | 2020-04-21 03:04:00 UTC ]
News tagged with: #publicity director #schuster

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One more week to book for Bookseller Marketing & Publicity Conference

Just one week remains until the Bookseller Marketing & Publicity Conference 2020, themed How We Work Now and tackling the challenges presented by our post-Covid world. Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 00:05:47 UTC ]
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VIDEO: India's tough market for booksellers

One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World

[ BBC World | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #tough market


The Bookseller Marketing & Publicity Conference 2015

Great campaigns aren’t made in a vacuum. They build on what has come before, a combination of innovation and collaboration that delivers something unique to each author, title or brand. With this in mind, the 2015 Marketing & Publicity Conference brings you speakers from within and outside... Continue reading at The Bookseller

[ The Bookseller | 2015-04-10 00:00:00 UTC ]
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Bookseller Marketing and Publicity Conference: 'Can't replace gut instinct'

The use of social media and consumer insight do not "replace our gut instinct", The... Continue reading at The Bookseller

[ The Bookseller | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer insight #publicity conference #bookseller marketing


Bookseller Marketing and Publicity Conference: Live Blog

Speakers from YouTube and Buzzfeed will join representatives from the trade at today’s... Continue reading at The Bookseller

[ The Bookseller | 2014-07-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live blog #publicity conference #bookseller marketing


Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with: #news corp #three-year partnership


What marketers need to know about the publishing revolution: Hear from Vox, WSJ, NYT, Hearst, Essence, Condé Nast and more

For publishers, this is a time of radical reinvention marked by a breakneck pace of innovation—and for the marketers that partner with them to connect with consumers, keeping up with the changing landscape is an endless challenge. To help make sense of everything that’s happening... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 16:35:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishing #digital media #register heretoday #networking lunch #sessions start #mini-conference format #great thing #media company #revenue stream #e-commerce play #complex media #rich antoniello #commercial strategy #jarrod dicker #bloomberg media


Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at The Bookseller

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
More news stories like this | News stories tagged with: #bookseller


HarperCollins stands by autumn publication date for Cameron's memoir

HarperCollins insists it will publish David Cameron's memoir this autumn as planned, amid reports the former prime minister is pushing back publication due to a promise he made to Theresa May. Continue reading at The Bookseller

[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime minister #amid reports


Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the Market

Talking, among other things, of developing an loyalty program for consumers based in blockchain tokens, a spokesman for Poland's Merlin.pl talks about its latest move to gain dominance in the market. The post Poland’s Online Bookseller Merlin.pl Acquires Profit M, Expanding Its Footprint in the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest move #loyalty program #market appeared #post poland


Polly Osborn made adult marketing and publicity director at S&S

Simon & Schuster UK has appointed former HarperCollins publicist Polly Osborn to the position of adult marketing and publicity director. Continue reading at The Bookseller

[ The Bookseller | 2018-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity director


PRH Canada Combines Marketing and Publicity

Penguin Random House Canada has announced a new combined marketing and publicity team under the leadership of Beth Lockley, v-p, marketing and communications. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publicity team


Timely International Publication Credited as Part of Romania’s Stronger Market

A new study finds that Romanian publishers have increased book sales by releasing Romanian translations of foreign books parallel to launches in other key markets. The post Timely International Publication Credited as Part of Romania’s Stronger Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key markets #romanian publishers #study finds


Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #newly-created role


Osiander success story defies tough market

Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing pressure


US children's market still growing, Global Kids Connect conference hears

“Economic markers are positive,” proclaimed NPD-BookScan's Kristen McLean in the opening presentation at the Bologna Book Fair/Publishers Weekly Global Kids Connect conference in New York.  Continue reading at The Bookseller

[ The Bookseller | 2017-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kristen mclean


European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking

'We trust that the European Commission will take the specific nature of the (ebook) sector into account," says the Börsenverein' Jessica Sänger. The post European Booksellers Cheer as Digital Market Talks on Ebooks and Geo-Blocking appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jessica snger #ebook sector #european commission


Marketing must be 'human' in world of 'unprecendented change', conference hears

Consumers are looking to brands to tell stories in ways that feel "modern, connected and personal" in a world that is going through an "unprecedented state of change", Julia Kenyon, director of brand and content marketing of BBC Worldwide has said. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc worldwide #conference hears #content marketing


Liveblog: Marketing & Publicity Conference 2017

The Bookseller Marketing & Publicity Conference 2017 takes place on Tuesday 13th June. Follow along here. Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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