As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
News tagged with:
#digital media
Analysts at the Book Manufacturers Institute’s Spring Management Conference were optimistic about the recovery of the printing sector and the overall economy despite the severe impact of the pandemic and subsequent lockdown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
More news stories like this |
Last week, unit sales of print books had their second consecutive week of double-digit growth over the previous week at outlets that report to NPD BookScan. For the week ended May 9, 2020, print units were up 10.5% over the prior week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#consecutive week
#previous week
#week ended
#prior week
#print books
#double-digit growth
#print units
The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#digiday podcast
#revenue streams
#news publishing
A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
More news stories like this | News stories tagged with:
#pandemic passes
#cookbook
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | News stories tagged with:
#agency companies
#public relations
#top executives
#agency websites
#agency report
#agency missed
#ll add
#biggest advertisers
#agencyreport@adage
#email customerservice@adage
#print version
Editors and agents have backed escapism and feel-good fiction to succeed during the pandemic and in its aftermath, with Covid-19 fiction appearing to be some way off. Continue reading at The Bookseller
[ The Bookseller | 2020-05-10 15:38:41 UTC ]
More news stories like this | News stories tagged with:
#feel-good fiction
Everyone’s giving away games these days and while Square Enix’s new “Stay Home and Play” bundle isn’t free, it might as well be. The breadth and scope of the deal is pretty amazing: More than 50 games for under $40. That’s less than $1 per game, for those who can’t math.It’s the sort of... Continue reading at PC World
[ PC World | 2020-05-08 18:45:00 UTC ]
More news stories like this | News stories tagged with:
#square enix
#stay home
#anthology
The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller
[ The Bookseller | 2020-05-07 09:18:11 UTC ]
More news stories like this | News stories tagged with:
#covid-19 pandemic
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with:
#published today
#digital media
Barrington Stoke has published a free digital pack of advice, information and resources to support dyslexic children learning from home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 18:41:27 UTC ]
More news stories like this | News stories tagged with:
#barrington stoke
Stars including Daniel Radcliffe, Stephen Fry, and Eddie Redmayne are recording videos of themselves reading the first Harry Potter book in the latest addition to Harry Potter at Home. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 15:10:11 UTC ]
More news stories like this | News stories tagged with:
#harry potter
The future may be uncertain, but one thing we can always count on is the bunch of new books that come into the world every Tuesday. Welcome, friends. * Emma Straub, All Adults Here (Riverhead) “Straub cements her status as a master of the domestic ensemble drama.” –TIME Percival... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-05 13:27:20 UTC ]
More news stories like this | News stories tagged with:
#books publishing
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | News stories tagged with:
#bookstore
In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this | News stories tagged with:
#sports fans
#nielsen
CEO Jessica Ewing said frontline employees deserve to benefit from the company's growth this year, as parents look for ways to entertain and intellectually nourish their children during the pandemic. Literati, which runs a subscription service for children's books, could be shipping "about a... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-01 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#book startup
#subscription service
#children's book
Harlequin is introducing a new size for its mass market paperbacks, the Mass Market Paperback Max. All Max titles will have a larger trim size than standard mass market and premium mass market formats, and will be priced at $9.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-01 04:00:00 UTC ]
More news stories like this |
As the coronavirus pandemic continues to highlight the massive and devastating inequality in the US, the work of socially progressive publishers is more important than ever. With the goal of supporting one another during the uncertainty of the pandemic, a group of left-wing independent... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-30 16:27:42 UTC ]
More news stories like this | News stories tagged with:
#independent publishing
In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 14:45:12 UTC ]
More news stories like this | News stories tagged with:
#live episode
#ad revenue
#publishing giant
In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-30 12:45:12 UTC ]
More news stories like this | News stories tagged with:
#watch live
#live episode
#ad revenue
#publishing giant