‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Other Publishing stories related to: '‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising'

4A's challenges Nielsen on out-of-home ratings decision

Trade group calls for the measurement giant to propose an alternative method to reporting viewing metrics. Continue reading at Advertising Age

[ Advertising Age | 2020-07-20 13:00:00 UTC ]
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Quaranzines are Popular and Libraries are Noticing

Quaranzines collecting people’s quarantine experiences are growing in popularity, and provide important information, and libraries are noticing. Continue reading at Book Riot

[ Book Riot | 2020-07-20 10:30:51 UTC ]
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Some publishing staff set to work from home until 2021

Publishers are divided on when staff should return to office buildings, with some back at their desks already but others—including Pearson and Taylor & Francis—planning to keep some staff at home until next year. Continue reading at The Bookseller

[ The Bookseller | 2020-07-19 14:53:46 UTC ]
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In Europe, Efforts at Pandemic Relief for Publishing; New Funds for Authors

Industry notes: The Federation of European Publishers is backing efforts to see the cultural sector included in EU Special Council meetings, while Bonnier donates to open a ‘Reading Fund’ in Germany. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FEP’s Manifesto: ‘European Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-17 17:40:53 UTC ]
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One of Tampa Bay's largest marketing firms is officially public

Digital Media Solutions, a Clearwater-based technology marketing firm and one of the largest marketing firms in Tampa Bay, is officially public. This marks the completion of its reverse merger valued at $757 million with Leo Holdings Corp. Leo changed its name Digital Media Solutions Inc.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-07-17 16:47:40 UTC ]
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Print market volumes up 18% year on year since bookshops reopened

Bookshops reopening since lockdown restrictions eased have boosted the market 18% in volume against the same period in 2019, with 14.6 million books sold since shop doors opened. Continue reading at The Bookseller

[ The Bookseller | 2020-07-17 09:17:49 UTC ]
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Still stuck at home? Read these 7 books in which . . . very little happens.

I started writing this post as a counterpoint to the “describe your favorite book in the most boring way possible” trend. It was meant to be something along the lines of “describe a plotless book in the most exciting way possible.” But more I thought about the books below, initially attempting... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-16 20:13:40 UTC ]
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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Coronavirus Impact: Nielsen Book India on Readers in the Pandemic

Nielsen Book's extensive survey of India's consumer behavior in and after lockdowns reveals shifts in the time spent reading–and listening–for publishers. The post Coronavirus Impact: Nielsen Book India on Readers in the Pandemic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-15 14:45:54 UTC ]
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Toronto's Pearson airport cuts 1/4 of staff due to reduced travel demand amid COVID-19 pandemic

The biggest airport in Canada is eliminating 500 jobs because of the dramatic reduction in demand for air travel due to COVID-19. Continue reading at CBC

[ CBC | 2020-07-14 14:02:27 UTC ]
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Shafak translated in 54 international markets

Elif Shafak, author of 2019 Booker-shortlisted 10 Minutes 38 Seconds in this Strange World (Penguin), has now been sold in 54 international markets in translation, with a 55th under negotiation. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 07:55:23 UTC ]
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Print Units Post Gains in First Half of 2020

In what is perhaps the biggest surprise in publishing since the Covid-19 pandemic began roiling the U.S. economy this spring, unit sales of print books in the first half of 2020 were up 2.8% over the same period in 2019 at outlets the report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Print Units Post Surprising Increase in First Half of 2020

Despite the economic turmoil caused by the Covid-19 pandemic, unit sales of print books rose 2.8% in the first six months of 2020 over the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
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Coronavirus Impact: The Börsenverein’ Report on the German Market

A report on the German publishing industry is focused on effects of the COVID-19 pandemic on continental Europe's largest book market. The post Coronavirus Impact: The Börsenverein’ Report on the German Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-09 14:42:48 UTC ]
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Heartland Summer: Buying Frontlist During a Pandemic

Paying close attention to market trends is key to buying new books in a pandemic, speakers at a conference co-hosted by The Midwest Indie Booksellers Association and Great Lakes Indie Booksellers Association said. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-08 04:00:00 UTC ]
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Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
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A Literary Festival for Diverse Voices Finds a Home Online

What happens when you hand over the reins of a literary festival to the hosts of the popular feminist podcast Call Your Girlfriend? You get By The Books: A Collection of Rising Voices, a highly diverse online lit fest. By The Books starts today and is curated by Ann Friedman and Aminatou... Continue reading at AdWeek

[ AdWeek | 2020-07-06 20:50:30 UTC ]
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Scholastic CEO talks civil unrest, pandemic

When the pandemic shut down U.S. schools nationwide in March, Scholastic Corp. immediately offered a free online learning hub for millions families with kids Continue reading at ABC News

[ ABC News | 2020-07-05 14:03:09 UTC ]
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Pandemic Takes a Toll on Industry Stocks

The Publishers Weekly Stock Index fell nearly 20% in the first six months of 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Despite Global Pandemic, Journalists Celebrate 2020 Pulitzer Prizes

On May 4, Pulitzer Prize administrator Dana Canedy announced this year’s winners from her living room with some technological help Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-02 07:00:00 UTC ]
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