‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Troy Young Resigns; Inside the Rebirth of Halo Marketing: Friday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Hearst Magazines President Resigns... Continue reading at AdWeek

[ AdWeek | 2020-07-24 10:45:52 UTC ]
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Pandemic losses hit Scholastic despite good trade sales

Scholastic has reported a 10% revenue drop for the fiscal year to end May 2020, to $1.49bn, with an overall loss of $88.5m, after Covid-19 battered its fourth quarter. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 06:25:19 UTC ]
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The Pandemic Pushed Publishing Into the Digital Realm. So What's Next?

With the digital future arriving early, publishers are going to need to adapt, writes Steve Sieck. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Academic lists likely to be hardest hit by pandemic, new report finds

A report by consultancy Maverick Publishing Specialists says academic presses will be hit hard by falls in university revenue, while trade firms also face challenges in moving to a more agile, digital business model. Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 00:40:12 UTC ]
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Michael Cohen will be released and allowed to finish his memoir from home confinement.

[Updated 1:18 pm ET] Michael Cohen will be released from prison on Friday under orders from a federal judge, who said he was re-imprisoned after an initial release to home confinement in retaliation for his plans to publish a book about the president. “I make the finding that the purpose of... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-23 14:28:49 UTC ]
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The climate story won’t wait til the pandemic is done with us

The climate crisis has no sympathy for the crowded news cycle, or our fried minds. Yesterday, a group of researchers published a paper in which they substantially narrowed the projected temperature range for global heating should carbon dioxide emissions double from preindustrial levels; the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-23 11:47:25 UTC ]
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Viking pre-empts Sridhar on politics of pandemics

Viking has pre-empted an “important and illuminating” book on the politics of pandemics by Professor Devi Sridhar. Continue reading at The Bookseller

[ The Bookseller | 2020-07-23 08:13:55 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

Place writing in a pandemic

Since the turn of the millennium, whether responding to globalisation, the rise of digital technologies, or the climate emergency, many writers have become increasingly preoccupied with place and its meanings. Continue reading at The Bookseller

[ The Bookseller | 2020-07-22 14:43:10 UTC ]
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Emma Donoghue’s ‘The Pull of the Stars’ sets a gripping story in the midst of the 1918 flu pandemic

Donoghue’s tale of heroism, about a maternity ward nurse, reads like a thriller. Continue reading at The Washington Post

[ The Washington Post | 2020-07-21 14:59:44 UTC ]
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Spain’s Book Market: 40 Percent More Online Buying During Lockdown

A new study of the book market in Spain shows consumers are reading more during the pandemic lockdown, buying more books online, and still prefer print over digital. The post Spain’s Book Market: 40 Percent More Online Buying During Lockdown appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-21 14:30:43 UTC ]
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Which Post-Apocalyptic YA Book Should You Read Next?

Ponder how long you would survive after society collapses and take our quiz to find out which post-apocalyptic YA book you should read next! Continue reading at Book Riot

[ Book Riot | 2020-07-21 10:33:38 UTC ]
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Meredith Brings Print Subscriptions Back to Traditional Home

A year after converting Traditional Home from a primarily advertising-funded model to a more consumer-driven, newsstand-only publication—and cutting its frequency, circulation and most of its editorial staff in the process—Meredith Corp. announced Monday that it is once again selling... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
More news stories like this | News stories tagged with: #direct-sold subscriptions #stark contrast #largest titles #homes gardens #specific brand #rate base #step based #cooking light #statement monday #sweet july #magnolia journal #premium magazines #packaging perspective #process—meredith corp

Meredith Brings Print Subscriptions Back to Traditional Home

The shift follows a now-familiar strategy for Meredith, emphasizing higher-priced, consumer-driven print products as ad revenues decline. The post Meredith Brings Print Subscriptions Back to Traditional Home appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-20 19:24:27 UTC ]
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Meredith Brings Print Subscriptions Back to Traditional Home

US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2

Politically related biography and memoir gained, and children's print gained 12 percent over the second quarter of 2019 in unit sales. The post US Book Market: NPD Sees Unit Sales Up 2.8 Percent in Q2 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 17:15:16 UTC ]
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Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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