‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Wiley Posts Q1 Gains Led by Digital Sales Boost

Higher sales of a range of digital and online products offset continued declines in print revenue, leading to a 2% increase in sales in the first quarter of fiscal 2021 at John Wiley & Sons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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Indie Publishers Ride the Pandemic Roller Coaster

A 'PW' survey of six independent publishers scattered across the country found mixed results about how business has gone so far this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-04 04:00:00 UTC ]
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Black Lumascape Compiles All Black-Owned Ad-Tech Firms in a Continuously Updating Chart

As the founder and CEO of digital media investment bank Luma Partners LLC, Terence Kawaja is a problem solver by nature. But earlier this summer, as Kawaja watched his news feed, he found himself hearing about problems that left him at a loss. He read about the killing of George Floyd and police... Continue reading at AdWeek

[ AdWeek | 2020-09-03 12:30:00 UTC ]
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Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at AdWeek

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #ad buyers #coronavirus pandemic #continued rise #digital media


London Review Bookshop's Screen at Home series returns

The London Review Bookshop has partnered with the MUBI streaming service for the broadcast of eight films to be accompanied by fortnightly conversations with writers.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 17:23:15 UTC ]
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Pandemic-hit Brontë Parsonage seeks to raise funds

The future of the Brontë Parsonage Museum is at risk following an estimated loss of £500,000 during lockdown, the Brontë Society has said. Continue reading at The Bookseller

[ The Bookseller | 2020-09-01 03:33:28 UTC ]
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Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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After her epic debut novel on slavery's descendants, Yaa Gyasi wrote even closer to home

In 'Transcendent Kingdom,' Yaa Gyasi's second novel, she focuses on America — its promise and peril — and on one Ghanaian American family in Alabama. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-08-27 16:49:47 UTC ]
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Can You Guess the Book Based on its “Am I the A**hole” Post?

Am I the Asshole is an infamous subreddit where people vote who the asshole is in a situation. Can you guess the book based on its AITA post? Continue reading at Book Riot

[ Book Riot | 2020-08-26 10:35:00 UTC ]
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BrandPost: Why Can’t Smart Home Device Security be Smarter?

More than 83 million U.S. households have at least one smart device, and most of us have more than one. In fact, in the U.S., on average we have 11 devices connected to our home networks, according to one study.Take a quick tally of your own devices. Smartphones? Check. Smart TV(s), Roku, or... Continue reading at PC World

[ PC World | 2020-08-25 16:57:00 UTC ]
More news stories like this | News stories tagged with: #smart tvs #e-book readers #smart speakers #amazon alexa #e-book


Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access

Based on data from eight of them, Springer Nature sees gold-open-access rates in the 90th percentile in some cases.  The post Germany’s Springer Nature: Transformative Agreements Can Flip Markets to Open Access appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-25 14:57:58 UTC ]
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Print Units Post Double-Digit Gains in Mid-August

Unit sales of print books jumped 14.3% in the week ended Aug. 15, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan, with sales skyrocketing in three categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-21 04:00:00 UTC ]
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Ninety writers offer their thoughts on life during a pandemic

“Alone Together,” edited by Jennifer Haupt, is a timely gift for the quarantined reader. Continue reading at The Washington Post

[ The Washington Post | 2020-08-20 12:09:09 UTC ]
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”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic

After seeing advertising in the travel category disappear, publishers including Insider, BuzzFeed and Condé Nast Traveler are seeing signs of life. The post ”Pivot” has been the word’: How travel publishers are navigating the coronavirus pandemic appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-08-20 04:01:00 UTC ]
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Publishing Leaders Issuing Warning over Amazon’s Market Power

If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Celebrate Independent Bookstore Day 2020 Virtually: Four Meaningful Things You Can Do From Home

Meaningful ways to celebrate Independent Bookstore Day 2020 from the comforts of your home. Continue reading at Book Riot

[ Book Riot | 2020-08-14 10:37:00 UTC ]
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How to open a bookstore during a pandemic: Prepare for delays and lots of cleaning.

Timing is everything, but during the pandemic, it largely hasn’t been on the side of businesses. So I was recently surprised to see The Strand, whose iconic storefront in Union Square attracts thousands of visitors a year, opening a new branch in my neighborhood last month—and in a space where,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-08-12 19:56:27 UTC ]
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Hodder bags second Borough Market book

Hodder & Stoughton has bagged Borough Market: Edible Histories, Epic Tales of Everyday Ingredients by Mark Riddaway, with illustrations by Emily Langford. Continue reading at The Bookseller

[ The Bookseller | 2020-08-12 18:51:51 UTC ]
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Kamala Harris, history, and a break from pandemic TV

Yesterday, shortly after Joe Biden, the Democratic candidate for president, picked Kamala Harris, the senator for California, as his running mate, Peter Doocy, a Fox News correspondent, tweeted, “But… you told me on Saturday…” That day, Doocy asked Biden—who was zipping past on a bicycle,... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-08-12 12:12:59 UTC ]
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