‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
News tagged with: #digital media

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ACCC puts News Corp on notice that it's closely watching newswire duel

Rod Sims signals he will monitor the newswire situation, but is broadly positive about media diversity in AustraliaAustralia’s competition watchdog has put News Corp on notice, warning it will closely monitor how the company’s recently established newswire competes with the salvaged news agency... Continue reading at The Guardian

[ The Guardian | 2020-10-21 08:56:47 UTC ]
More news stories like this | News stories tagged with: #media diversity #rod sims #australian competition #consumer commission #news corp


Plant-based meat sales exploded during the pandemic. Here’s how to keep consumers coming back

Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company

[ Fast Company | 2020-10-21 06:00:54 UTC ]
More news stories like this | News stories tagged with: #early stage #two-week period #nielsen


Flooding the zone with the New York Post

It smelled like Clinton’s emails redux. Last Wednesday, the Murdoch-owned New York Post published a bizarre story, sliming Joe Biden and his son Hunter, that it said was based on files (including, yes, emails) from a laptop that a man who may or may not have been Hunter left in a Delaware... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-10-19 12:20:19 UTC ]
More news stories like this | News stories tagged with: #masha gessen #vladimir putin #jean carroll #harry potter


Children’s trade optimistic sector can weather the pandemic after sales boost

A survey conducted by The Bookseller found most staffers in the children’s publishing sector were optimistic concerning its odds of surviving, and thriving, in a post-Covid market. Continue reading at The Bookseller

[ The Bookseller | 2020-10-18 18:23:09 UTC ]
More news stories like this | News stories tagged with: #sales boost #survey conducted #bookseller found #publishing sector #post-covid market #bookseller


New post-apocalyptic fiction from Caldecott to Jo Fletcher Books

Quercus’ SFF imprint, Jo Fletcher Books, has acquired a new duology from Andrew Caldecott: "an ambitious and entirely original take on post-apocalyptic fiction". Continue reading at The Bookseller

[ The Bookseller | 2020-10-16 05:32:04 UTC ]
More news stories like this | News stories tagged with: #post-apocalyptic fiction #sff imprint


Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’

The next Publishing Perspectives Talk at the 2020 Frankfurt Book Fair is on the digital-format usage by consumers during pandemic lockdowns. The post Publishing Perspectives Talk: ‘Digital Format Adoption and the Pandemic’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 20:46:14 UTC ]
More news stories like this | News stories tagged with: #pandemic lockdowns #frankfurt book fair


Frankfurt Report: Italian Book Market Narrows Its Losses

The Italian Publishers Association's Ricardo Franco Levi and his staff in Milan report on progress in one of Europe's hardest hit markets. The post Frankfurt Report: Italian Book Market Narrows Its Losses appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #publishers association's #book market


Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #publishers association #book market


#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with: #six-strong shortlist


David Grossman calls on writers to bear witness to pandemic

Speaking at the launch for the Frankfurt book fair – this year focused online – the novelist said authors’ observations could ease the burden of the diseaseThe celebrated Israeli novelist David Grossman has called on his fellow writers to be “trenchant witnesses” to the Covid-19 pandemic, and to... Continue reading at The Guardian

[ The Guardian | 2020-10-14 12:54:03 UTC ]
More news stories like this | News stories tagged with: #fellow writers #covid-19 pandemic #bear witness #human rights #trade publishing #frankfurt book fair


For your pandemic playlist: 3 new audiobooks that will whisk you away — for a few hours, anyway

Intricate plots and distant locales in “Winter Counts,” “Agent Sonya” and “The Searcher.” Continue reading at The Washington Post

[ The Washington Post | 2020-10-14 12:00:00 UTC ]
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DK pursues education market with Hilary Fine appointment

DK has announced plans to accelerate its growth in the education market and the appointment of Hilary Fine to the newly created role of education development director. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 04:44:13 UTC ]
More news stories like this | News stories tagged with: #announced plans


ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local


Celaya on the boom in audio content in Spanish-speaking markets

Javier Celaya is the founder and c.e.o. of Dosdoce.com, a member of the executive board of the Digital Economy Association of Spain, as well as head of institutional relations at the Spanish Digital Publishing Association (Aselid). He talks to Tom Tivnan. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 01:37:55 UTC ]
More news stories like this | News stories tagged with: #audio content #tom tivnan #digital publishing


Chinese market suffering from 'major' reduction in ISBNs, warns Nurnberg at FBF

The Chinese marketplace is “suffering" from the government’s continued crackdown on the number of ISBNs being issued to publishers of foreign writers, agent Andrew Nurnberg has told Frankfurt Book Fair attendees. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 21:06:46 UTC ]
More news stories like this | News stories tagged with: #foreign writers #book fair


Your favorite modern horror movies, reimagined as ’70s mass market paperbacks.

Yesterday, on Twitter, Elizabeth Belsky, a senior marketing manager at Hachette Books, shared her “little personal project of the month: reimagining modern horror films as trade paperbacks from the ’70s and ’80s.” And um, they’re incredibly awesome—the perfect blend of nostalgic design and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-13 14:47:47 UTC ]
More news stories like this | News stories tagged with: #hachette books #trade paperbacks #literary hub #hachette


Mountains & Plains Independent Booksellers Ride Out the Pandemic

The Mountains & Plains Indie Booksellers Association held its annual membership meeting virtually during its online regional trade show and learned that, despite the pandemic, the organization remains on solid ground. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association


Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing


How books, and both of my husbands, comforted me during the pandemic

Diane Cole finds solace in the ritual of reading, and in notes left behind by her late spouse. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 11:00:00 UTC ]
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Nonprofits step up to help minority entrepreneurs navigate the pandemic

When Covid-19 began to take its toll on New York City's economy in mid-March, Harlem Community News publisher Pat Stevenson didn't know how she would survive. Stevenson's revenue is completely... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2020-10-08 18:41:46 UTC ]
More news stories like this | News stories tagged with: #news publisher