Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
News tagged with: #big results

Other Publishing stories related to: 'Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy'

Pandemic Success Highlights Rockridge Press’s Data-Driven Strategy

The primary imprint of 10-year-old Callisto Media began to dip its toes into the children’s sector just two years ago—and is now seeing big results. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #big results

Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen

Indie Presses and Bookstores Discuss Strategies for Success at PNBA

New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie presses #main topics #final day

Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #boosting sales #publishing partners

PubWest Highlights Nontraditional Retail Success, Addresses A.I.

At this year's PubWest Conference, several publishing professionals noted ways they have found to amplify sales by partnering with more nontraditional book retailers, while for others, discussions of A.I. and the future of the industry remained front and center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
More news stories like this | News stories tagged with: #pubwest conference

How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian publisher

In Service of the Avant Garde: On the Unlikely Success of Siglio Press

Featured image from Sophie Calle’s The Hotel. The Siglio origin story famously begins with founder Lisa Pearson in Prague in the days before with Velvet Revolution being slipped a samizdat copy of exiled novelist Milan Kundera’s incendiary novel, The Unbearable Lightness of Being. Which is to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-25 08:59:59 UTC ]
More news stories like this | News stories tagged with: #featured image #unbearable lightness #pearson

What Five Years with a Predatory Vanity Press Taught Me About Art and Success

Every few months, I receive an email or phone call from someone who claims to work for a literary agency or publishing entity. In the lengthy messages variegated with bold-faced sentences, or voicemails in which the speaker mispronounces my maiden name, I’m promised six-figure book deals with... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-22 08:52:55 UTC ]
More news stories like this | News stories tagged with: #phone call #simon schuster #penguin random house #literary agency

Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this | News stories tagged with: #first-party data #guiding light #nielsen

University presses report robust year despite challenges of the pandemic

University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities. Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 19:13:57 UTC ]
More news stories like this | News stories tagged with: #challenges brought #university presses #supply chain

SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
More news stories like this | News stories tagged with: #school libraries #made redundant #library association #libraries

New Scottish library strategy aims to put them at heart of pandemic recovery

A new public library strategy for Scotland has been published, developed with the help of countries all over the world, including Denmark, Australia and the US, and seeking to make libraries key to helping people and their communities recover from the effects of the coronavirus pandemic. Continue reading at The Bookseller

[ The Bookseller | 2021-08-24 05:25:24 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #libraries

Doire Press lands two titles inspired by Covid-19 pandemic

Irish publisher Doire Press will publish two October titles inspired by the Covid-19 pandemic, with commissioning editor John Walsh acquiring world English language rights directly from authors Madeleine D’Arcy and William Wall. Continue reading at The Bookseller

[ The Bookseller | 2021-08-17 23:27:41 UTC ]
More news stories like this | News stories tagged with: #titles inspired #covid-19 pandemic #irish publisher

Trade should not assume pandemic success will continue, LBF hears

Booksellers and publishers should not assume that the growth in the book industry seen throughout the pandemic will continue, the London Book Fair has heard. Continue reading at The Bookseller

[ The Bookseller | 2021-07-01 14:45:12 UTC ]
More news stories like this | News stories tagged with: #london book fair #book industry

Demary Vows to Build Upon Soft Skull Press's Success

Mensah Demary, who worked alongside Yuka Igarashi at Catapult since its early days, vows to broaden Soft Skull Press's reach after being promoted to editor-in-chief. He replaces Igarashi, who moved on to Graywolf Press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #early days #graywolf press

‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy

At least 60% of Slate's podcast audience also visits its site, giving the news publisher a strong foundation for its new first-party data strategy. The post ‘We seized on podcasts’: How Slate used audio as the foundation of its first-party data strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-11-06 05:01:12 UTC ]
More news stories like this | News stories tagged with: #strong foundation #podcast audience #news publisher