As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Richard Jefferies’s book prefigures J.G. Ballard’s disaster novels like “The Drowned World.” Continue reading at The Washington Post
[ The Washington Post | 2020-05-27 15:57:12 UTC ]
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Having dropped up to 2.5 million units in its worst 'acute COVID period' week, Kristin McLean says the US publishing industry needs to assess, predict, and harden weak spots for challenges ahead. The post NPD’s Kristen McLean on the US Industry: Weathering the Pandemic appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-27 12:33:49 UTC ]
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Recently, a colleague experienced an irksome response from a coworker when she could not meet with him at short notice. She felt frustrated that he seemed to show little compassion or understanding when she’s currently balancing a full-time job and homeschooling two young children. She’s not... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-27 12:00:06 UTC ]
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Editors from several South Asian news publishers including The Quint (India), The Hindu (India), Times of India (India) and The Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-26 18:00:38 UTC ]
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Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
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As states begin lifting stay-at-home restrictions, public libraries face a wide range of short- and long-term issues. How do we keep library workers safe, and employed? How will buildings be redesigned to support physical distancing? Amid the economic damage wrought by the pandemic, how will... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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In spite of many new challenges publishers face since the onset of the COVID-19 pandemic, some have found opportunities to better serve their audience, as well as redefine what their brand mission is. This is certainly true for Harvard Business Review. Although the publication faces many of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-21 17:12:01 UTC ]
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Quarantine may be a golden opportunity to finally read "War and Peace" — but it's not an easy time for the book industry. Continue reading at HuffPost
[ HuffPost | 2020-05-21 09:45:35 UTC ]
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Many months ago, when we all sat in our meeting rooms, sipping coffee and bouncing campaign ideas around, I don’t think any one of us marketing folk could have predicted just how much our plans would be forced to change. The effects of the national lockdown on marketing campaigns and the... Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 21:41:29 UTC ]
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Newspaper publisher Lee Enterprises, Inc. received notice from the New York Stock Exchange last week that it is not in Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-20 15:03:52 UTC ]
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The extent to which the COVID-19 pandemic will impact publishing is still coming into focus, and, as our content director noted last month, will likely take years to fully assess. Absent the luxury of planning years, months or even weeks into the future, publishers of all sizes have been forced... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-19 18:45:36 UTC ]
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The French Publishers Association (Syndicat National de l’Edition, SNE) said on Tuesday (19th May) that the Covid-19 pandemic has inflicted “severe and lasting damage” to French publishers. Continue reading at The Bookseller
[ The Bookseller | 2020-05-19 15:13:17 UTC ]
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Etchells’s depravity may smell like Johnny Rotten, but his linguistic flair comes from Joyce and Burgess. Continue reading at The Washington Post
[ The Washington Post | 2020-05-18 13:25:32 UTC ]
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The billionaire philanthropist’s regular reading list is informed by the coronavirus crisis, with books about pandemics, how to survive difficult times, and what policies can help us recover Bill Gates, who has spent years warning the world about pandemics and whose foundation is now supporting... Continue reading at Fast Company
[ Fast Company | 2020-05-18 13:00:16 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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Bloomsbury Children’s Books has acquired a pandemic-inspired picture book from author Michelle Robinson, with illustrations by Emily Hamilton. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 13:35:10 UTC ]
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“I resisted. I would not die. I could not.” Katherine Anne Porter—the Pulitzer Prize- and National Book Award-winning author of Ship of Fools and Pale Horse, Pale Rider—was born 130 years ago today in Indian Creek, Texas, and should, by all expectations, have died less than twenty-eight years... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-15 18:30:52 UTC ]
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To 'provide a resource in time of need,' Cambridge University Press reaches out to its experts and specialists around the world for reflections on the coronavirus COVID-19 pandemic. The post Cambridge Opens an Essay Series, New Writings on the Pandemic appeared first on Publishing Perspectives. ... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-15 17:05:00 UTC ]
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The renewed interest in dystopian tales following the election of Donald Trump seems to be dying down as, with the globe seized by a pandemic and millions of Americans hunkered down because of shelter-at-home orders, editors say they are interested in lighter fare—mostly. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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