As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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'Our desk spaces are evolving their own personalities,' as the publishing house built by a tech and retail giant adapts to home-officing. The post Coronavirus Worklife: Amazon Publishing ‘At Home’ in Germany, the UK, and the States appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 01:41:14 UTC ]
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David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
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In this live episode of Ad Age Remotely, Condé Nast's chief revenue officer discusses how the publishing giant is navigating managing costs and ad revenue. Continue reading at Advertising Age
[ Advertising Age | 2020-04-29 22:14:12 UTC ]
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One bookstore company has offered medical workers a lifetime 20-percent discount in China, as the virus pressures normal sales. The post China Bestsellers March 2020: Bookstores Buck the Pandemic’s Paralysis appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-28 14:51:33 UTC ]
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In her new book, adventurer, filmmaker, and environmental advocate Alison Teal combines a message of self-empowerment with a vital awareness of the climate crisis that is roiling the planet. PW recently caught up with teal to talk about her life of adventure and advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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The chancellor Rishi Sunak has announced a new micro-loan scheme for small businesses, to alleviate the impact of the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-27 14:18:05 UTC ]
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Random House Children’s Books will launch Magic Tree House Home Adventures, an online program of activities, crafts, recipes, reading challenges, and more. Continue reading at Book Riot
[ Book Riot | 2020-04-24 17:57:06 UTC ]
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For the past six years, Independent Bookstore Day—billed as a “one-day national party that takes place at indie bookstores across the country”—has taken place on the last Saturday of April. (That’s tomorrow!) It’s usually a fun, light-hearted, occasionally raucous spring day where book lovers go... Continue reading at Electric Literature
[ Electric Literature | 2020-04-24 11:00:00 UTC ]
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The Covid-19 outbreak is altering what books consumers buy and where they buy them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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The Quarto Group posted its first profit since 2016 last year, despite a sales decline. The financial forecast for 2020 is clouded by the impact of the Covid-19 pandemic, which has already led to "falling orders and revenues," the publisher said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Tthe Publishing Certificate Program at the City College of New York has recently found its graduates facing the same problem as everyone else in the book business: dwindling job prospects in an industry reeling from the impact of Covid-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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Our society faces an unprecedented challenge from coronavirus and publishing is no exception to that. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 18:24:25 UTC ]
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The former U.S. poet laureate reflects on how his mother used stories to build a home for his migrant farmworker family and how such love can gather us together Continue reading at The Washington Post
[ The Washington Post | 2020-04-23 15:32:52 UTC ]
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This bigger mass market paperback will make “for a more comfortable reading experience," said Kensington CEO Steve Zacharius, who noted that, with sales of the traditional format in steady decline, he believes the larger size could revitalize the format. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-23 04:00:00 UTC ]
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The Covid-19 pandemic has seen a spike in reading among young adults, a survey from The Reading Agency has found. Continue reading at The Bookseller
[ The Bookseller | 2020-04-23 02:12:37 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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The Authors' Club has launched new digital initiative LitFest Online in response to the cancellation of festivals and bookshop events. Continue reading at The Bookseller
[ The Bookseller | 2020-04-22 02:33:41 UTC ]
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PW Star Watch, honoring leadership in the North American markets, will contribute to the Book Industry Charitable Foundation's pandemic-related efforts. The post PW Star Watch 2020 Partnership Will Contribute to Binc’s Pandemic Response appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 12:30:51 UTC ]
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In many months this list contains five novels—but never before has it consisted of five story collections. Given the global pandemic, its effects on economies, and everyone’s anxieties, some of us are getting lost in long, complicated sagas—witness Yiyun Li’s #TolstoyTogether online book group.... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-21 08:47:00 UTC ]
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