As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Sphere is publishing a collection of essays providing "a new non-fiction take on the Covid-19 pandemic". Titled A Little Light, it contains contributions from journalists including the science editors of both the Times and the Telegraph. Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 00:13:49 UTC ]
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Orion has acquired the first book from Early Years specialist and playHOORAY! founder Claire Russell, to publish in e-book next week. Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 07:21:34 UTC ]
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Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-15 04:00:00 UTC ]
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Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian
[ The Guardian | 2020-04-15 00:35:17 UTC ]
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The best series of books in four categories — including highbrow ('Wolf Hall'), L.A. favorites (Easy Rollins) and epic histories (Taylor Branch). Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-14 16:00:13 UTC ]
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For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at Advertising Age
[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Charles Kenny, author of a forthcoming book on pandemics, is cautiously optimistic that cities will prevail in the era of COVID-19. Here, he talks to Richard Florida about how infectious diseases have shaped cities throughout history, how COVID-19 could impact urbanization, and why preparedness... Continue reading at Fast Company
[ Fast Company | 2020-04-14 11:15:24 UTC ]
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Albert Camus’s “The Plague” and J.M. Coetzee’s “Disgrace” deliver variations on a timely theme. Continue reading at The Washington Post
[ The Washington Post | 2020-04-13 09:24:29 UTC ]
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With libraries closed, L.A. librarians now work from home to help people find free ebooks, music and movies during the coronavirus crisis. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-10 19:52:47 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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As a plunge in sales caused by the recent coronavirus outbreak forces publishers to tighten their purse strings, agents are struggling with a new wrinkle to one of their age-old dilemmas: when to submit their clients’ new manuscripts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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While schools are closed nationwide due to the pandemic, educational companies and publishers are rushing to offer digital resources for educators and families. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-10 04:00:00 UTC ]
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In this fifth installment of publishing during a pandemic, I reached out to Troy Young, president of Hearst Magazines, to see how Hearst was managing during this tragic and uncertain time. As we continue to see the gloom and doom in the news media, and very rare mention of anything uplifting or... Continue reading at Publishing Executive
[ Publishing Executive | 2020-04-09 13:46:46 UTC ]
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An updating list of online treats from bibliophiles including JK Rowling, Simon Armitage and Lynda La Plante to entertain locked-down children and adults • The best arts and entertainment during self-isolationGruffalo artist Axel Scheffler has put out a free new picture book explaining the... Continue reading at The Guardian
[ The Guardian | 2020-04-09 11:04:32 UTC ]
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Rough Guides is offering a free e-book to customers during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 05:10:16 UTC ]
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Bloomsbury has announced a strategy to support independent bookshops during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 07:54:28 UTC ]
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Oxford University Press (OUP) has made many of its flagship educational and home learning resources available for free, in order to support teachers, parents and learners affected by the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 06:50:42 UTC ]
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The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 04:53:42 UTC ]
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In response to the impact of the pandemic on the arts community, a multi-disciplinary coalition of arts organizations have joined together to launch Artist Relief, a nonprofit fund that will award $5,000 grants to individual artists facing economic need due to Covid-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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New and forthcoming titles are offering parents advice on how to find peace, calm, and connection in a time of uncertainty. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-08 04:00:00 UTC ]
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