#major factor

Publishing news tagged with #major factor


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
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Earnings Tumble at HarperCollins

Lower ebook sales were the major factor in dropping EBITDA by 24% in the quarter ended September 30, 2015 at HarperCollins. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-11-05 00:00:00 UTC ]
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Book trade escapes effects of the riots

Written By: Benedicte Page and Philip Stone Publication Date: Thu, 18/08/2011 - 15:38 The book trade’s TCM sales showed another big year on year drop last week, but the regional breakdown of the Nielsen BookScan figures suggests the nationwide riots were unlikely to be the major factor,... Continue reading at 'The Bookseller'

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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