As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2021-08-12 04:01:00 UTC ]
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If lockdown has New Yorkers going postal, the independent journal Civilization has revived the tradition of mail art in order to make us all feel less isolatedIn New York in the early 1960s, the pop artist Ray Johnson pioneered mail art, posting drawings and notes to friends, which he invited... Continue reading at The Guardian
[ The Guardian | 2020-04-07 12:08:05 UTC ]
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DK and Walker have unveiled new initiatives to support families, readers, authors and illustrators during the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 14:35:29 UTC ]
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The bookselling website Hive has reinstated its home delivery service following the re-opening of Gardners.com. Continue reading at The Bookseller
[ The Bookseller | 2020-04-06 09:35:20 UTC ]
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Ellie Levenson, author and owner of Fisherton Press, has launched online poetry project PoetryGeneration. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 19:23:26 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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As part of our ongoing Covid-19 coverage, 'PW' is tracking book publication dates that are changing as a result of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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In light of the coronavirus outbreak and the government's advice regarding social distancing, many publications are being postponed until the new year, to prevent authors missing out on crucial face-to-face promotion. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 00:23:37 UTC ]
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This week Walker Books launched a family guide to adventure activities 100 Adventures to Have Before You Grow Up, the first children's book by author, adventurer and Girlguiding ambassador Anna McNuff. Continue reading at The Bookseller
[ The Bookseller | 2020-04-02 13:51:42 UTC ]
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Complex Networks bills itself as one of the most diversified digital media companies in the business, so it’s counting on diversification to protect its business. The post Complex Networks plans to diversify its way through the pandemic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-04-02 04:01:00 UTC ]
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Writing recently in The New Yorker, Jill Lepore noted that reading itself in an infection. "But, then," she writes, "the existence of books, no matter how grim the tale, is itself a sign, evidence that humanity endures." We're inclined to agree. So what literary contagions have remained with us?... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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As the fallout from the ongoing COVID-19 pandemic forces publishers to reevaluate their economic outlooks and, in many cases, restrict their budgets, freelance journalists across the country are suffering from lost commissions, reduced rates and delayed payments, often without financial safety... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-01 20:57:42 UTC ]
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Wizarding World of Harry Potter introduces Harry Potter at Home, a new collection of free resources for readers and educators. Continue reading at Book Riot
[ Book Riot | 2020-04-01 17:06:24 UTC ]
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J K Rowling and her Wizarding World partners have announced three new initiatives under the banner Harry Potter At Home, to help children, parents, carers and teachers who are at home during the coronavirus outbreak. Continue reading at The Bookseller
[ The Bookseller | 2020-04-01 16:21:07 UTC ]
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This wide-ranging volume celebrates our fascination with the residences of literary figures, artists, composers and politicians Continue reading at The Washington Post
[ The Washington Post | 2020-04-01 16:03:00 UTC ]
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Harry Potter at Home aims to be a new hub for parents and teachers in need of content to keep kids learning and entertained. J. K. Rowling is supplying a welcome dose of magic during the COVID-19 pandemic with Harry Potter at Home.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:20:14 UTC ]
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If there’s karma, publishing ‘The Red Lotus’ now means that my next novel better be about a cure for a horrific disease. Continue reading at The Washington Post
[ The Washington Post | 2020-03-31 11:00:00 UTC ]
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The Racing Post, the sport’s daily trade newspaper, will relaunch a digital version of its print edition from Saturday, just Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-27 22:22:30 UTC ]
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It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek
[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Orion has bagged the "visceral, sharp and achingly funny" debut of Kirsty Capes, a 26-year-old marketer at HarperCollins. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:01:58 UTC ]
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