Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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Total revenue at Lagardère Publishing rose 2.6% in 2016, to 2.26 billion euros. The increase includes a 70 million euro ($74.6 million) contribution from the Perseus Books Group publishing division, which Hachette Book Group acquired in March. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-09 00:00:00 UTC ]
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U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World
[ PC World | 2017-02-02 00:00:00 UTC ]
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In a look at how consumer research can focus on a given demographic, Nielsen Book's Jo Henry reveals signs that boys aged 9 to 12 may be reading more. The post Nielsen on Consumers: More Boys May Be Reading appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-25 00:00:00 UTC ]
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When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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The publishing sector could receive a boost as part of prime minister Theresa May’s new industrial strategy, the Publishers Association has said. Continue reading at The Bookseller
[ The Bookseller | 2017-01-24 00:00:00 UTC ]
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The American data and market insights company NPD has acquired Nielsen's US book industry services. Continue reading at The Bookseller
[ The Bookseller | 2017-01-21 00:00:00 UTC ]
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Offering employment to existing US Nielsen Book employees, the Nielsen Book practice becomes NPD Book in the new acquisition. The post Industry Changes: Nielsen Book’s US Services Sold to NPD Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-20 00:00:00 UTC ]
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The market research firm NPD Group's acquisition includes Nielsen's U.S.-based BookScan, PubTrack Digital, and Books & Consumers services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-20 00:00:00 UTC ]
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Freelance journalist Fiona Cummins' debut novel Rattle (Pan Macmillan) is being adapted for television by Stephen Susco, screenwriter behind "The Grudge" and "Red". Continue reading at The Bookseller
[ The Bookseller | 2017-01-18 00:00:00 UTC ]
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Charting the importance of proper and timely metadata, Nielsen Book's twin studies from the US and UK markets may be motivational updates for publishers. The post Nielsen Book Releases New UK and US Metadata Reports appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-17 00:00:00 UTC ]
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A 36-year-old kids' fantasy novel comes to UK and US screens this month. 'Ronya, the Robber's Daughter' is by Astrid Lindgren, author of Pippi Longstocking. The post An English Translation of a Japanese TV Series Based on a Swedish Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-01-16 00:00:00 UTC ]
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‘We’re With You’ by leaders of the Mormon Church broke the top 10 on PW’s Religion Nonfiction bestsellers list in December. Plus, the upcoming film adaptation of ‘The Shack’ boosted sales for two versions of Wm. Paul Young’s novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-11 00:00:00 UTC ]
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Faber has re-issued Apple Tree Yard by Louise Doughty with a new jacket to tie-in with the upcoming BBC adaptation starting Emily Watson and Ben Chaplin. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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Puffin Books will next month publish a new version of Jill Murphy’s The Worst Witch to tie-in with a CBBC adaptation. Continue reading at The Bookseller
[ The Bookseller | 2016-12-23 00:00:00 UTC ]
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Julia Roberts is starring in Annapurna Pictures' TV adaptation of Maria Semple's second novel Today Will be Different. Continue reading at The Bookseller
[ The Bookseller | 2016-12-21 00:00:00 UTC ]
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The July publication of 'Harry Potter and the Cursed Child' helped raise sales in the children's/young adult segment 31.1% in July over a year ago. July sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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Viking's recently-published title The Power is set to be turned into a long-running, global television series by Sister Pictures, co-producers of ITV's "Broadchurch". Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Scholastic Inc saw revenues and operating profit increase in the second quarter of the year thanks to strong sales of its Harry Potter publishing in the US and Canada. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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Both of Sarah Young’s devotionals—‘Jesus Always’ and ‘Jesus Calling’— took top spots on PW’s Religion Nonfiction list for November. Plus, Karen Kingsbury came in at #1 in Religion Fiction with ‘A Baxter Family Christmas.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-14 00:00:00 UTC ]
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