Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

Other Publishing stories related to: 'Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up'

Watch the Newest Ads on TV From Arla, Bank of America, Castrol and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention analytics from 10 million smart TVs. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are ranked... Continue reading at Advertising Age

[ Advertising Age | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #money management

WHS Travel to run gay literature promotion to tie into LGBTQ landmark

W H Smith Travel is to hold a gay literature promotion in major stores in June to mark the 50th anniversary of the decriminalisation of homosexuality in England and Wales. Continue reading at The Bookseller

[ The Bookseller | 2017-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #whs travel #smith travel

Humour books boost 'good' first half for W H Smith

W H Smith has reported a 4% rise in group profits for the six months to end February 2017, with spoof humour titles the key driver of sales in its books business. Continue reading at The Bookseller

[ The Bookseller | 2017-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key driver #books business

Kindle Entertainment buys TV rights to fishing thriller

Kindle Entertainment has acquired the TV rights to Nick Fisher’s debut novel Pot Luck (Peridot Press), a dark thriller set in a south coast fishing community. Continue reading at The Bookseller

[ The Bookseller | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle entertainment #tv rights

TV rights to Sometimes I Lie bought for six figures

Legendary Entertainment has acquired the TV rights to Alice Feeney's debut thriller Sometimes I Lie (HQ), in a six-figure deal. Continue reading at The Bookseller

[ The Bookseller | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv rights #legendary entertainment #six-figure deal

Hodder to publish ITV tie-in Save Money Good Food

Hodder & Stoughton have signed up a new cookery book to accompany an eight-part prime-time TV series commissioned for ITV this spring. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #cookery book

Pearson boss sees pay boost despite firm's struggles

The publisher's boss sees his pay package rise 20% in 2016 despite a difficult year for the firm. Continue reading at BBC News

[ BBC News | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #difficult year

Georgina Capel forms TV unit with former ITV boss

Georgina Capel Associates (GCA) has formed a new film and television development unit, which will work closely with Simon Shaps Ltd, a company run by the former executive editor at ITV. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work closely

Tie-in title to Faris' podcast goes to HQ

HarperCollins imprint HQ has snapped up UK and Commonwealth rights to US actress Anna Faris’ first memoir. Continue reading at The Bookseller

[ The Bookseller | 2017-03-14 00:00:00 UTC ]
More news stories like this |

Nielsen’s BookInsights and London Book Fair’s Quantum: Collaborative Conferencing

In a new conference partnership this year, Nielsen's BookInsights and London Book Fair's Quantum come together to emphasize data, consumer comprehension, and actionable insights for publishers. The post Nielsen’s BookInsights and London Book Fair’s Quantum: Collaborative Conferencing appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen

At SIBA's Spring Event, ABA Addresses Idea of Bookstores as Safe Havens

At the bookselling event, which took place in Atlanta on Monday, a closed-door session addressed indie booksellers' desire to potentially allow their stores to act as safe havens for groups they feel have been threatened under the Trump administration. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling event #trump administration

TV deal for Finlay's Sherlock-inspired Arrowood

Mick Finlay’s Sherlock-inspired novel Arrowood has been snapped up for a television adaptation by the makers of "Bad Education" with Kathy Burke joining as executive producer. Continue reading at The Bookseller

[ The Bookseller | 2017-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv deal #television adaptation #bad education #executive producer

Paris Book Fair looks to new initiatives to boost numbers

The annual Paris book fair, Livre Paris, will open for four days on 24th March with several new and revamped features as the organisers try to halt the slide in visitor numbers. Continue reading at The Bookseller

[ The Bookseller | 2017-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #livre paris #24th march #visitor numbers

Digital TV Players Eye Blockchain to Block Facebook, Google

Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age

[ Advertising Age | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blockchain technology #digital publishers #digital currency #established players

Head of Zeus posts boost of 31%

The full-year results of publisher Head of Zeus show that in 2016 its revenues increased by 31%, to £7m, up from £5.4m in its previous set of results. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full-year results #publisher head

TV Upfront and Digital NewFront 2017 Calendar

TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age

[ Advertising Age | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv land #discovery communications #handy calendar #media company #stay up-to-date

Comparethemarket ads lead way as online firms become top TV spenders

Comparison sites and Amazon boost spending on the small screen – but Google and Facebook cut campaignsDigital businesses- online-only companies such as Amazon and traditional firms promoting online services – spent a record £639m on TV ad campaigns in 2016 to become the biggest-spending group of... Continue reading at The Guardian

[ The Guardian | 2017-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small screen #traditional media #hit hard #online platforms

'Strong publishing' boosts Scotland's market

Publishers and booksellers are “thrilled” with the news that the Scottish market has achieved growth for the second year in a row with 2016 value sales increasing 4.3% year-on-year. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #strong publishing #3% year-on-year

Tom Kerridge gets a Dopamine boost back into the top spot

Tom Kerridge’s Dopamine Diet (Absolute) has boomeranged back into the number one spot, selling 15,532 copies for £131,405. Continue reading at The Bookseller

[ The Bookseller | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tom kerridge #sdopamine dietabsolute #boomeranged back