Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

Other Publishing stories related to: 'Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up'


Intel's 8th-gen Core CPUs could boost laptop performance by 40 percent

Updated to add details of the rumored black Surface Book based on the 8th-generation Core chips, as well as Intel’s desktop processors.For the first time, Intel’s upcoming 8th-generation Core CPUs will feature quad-core processors aimed at ultrabooks, offering performance as much as 40 percent... Continue reading at PC World

[ PC World | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll run #add details #previous generation


Nosy Crow boosts team with raft of hires

Children’s publisher Nosy Crow is expanding its team as it prepares to turn over £10m for the first time. Continue reading at The Bookseller

[ The Bookseller | 2017-08-22 00:00:00 UTC ]
More news stories like this |


How Big Is Esports Really? Nielsen Attempts to Figure It Out

Professional video gaming is the next big thing. How big that is, though, is hard to say. Some estimates pegged it as a $493 million industry in 2016, others said it was nearly twice as big. As for the audience, some say it's 85% male, others say it's 56% male. No one really knows.Nielsen says... Continue reading at Advertising Age

[ Advertising Age | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big thing


Nielsen ratings give credit for Facebook, YouTube and Hulu views

Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at Engadget

[ Engadget | 2017-08-15 00:00:00 UTC ]
More news stories like this |


Facebook Reveals 'Watch,' Its YouTube Competitor and TV Clone

Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age

[ Advertising Age | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook reveals #ae networks #video hub #mobile app #business insider #national geographic


Northern Fiction Alliance members' sales boosted

Members of the Northern Fiction Alliance have said they have seen boosts in book and rights sales from being part of the coalition. Continue reading at The Bookseller

[ The Bookseller | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights sales


News magazines enjoy circulation boost while celebrity titles suffer

Private Eye, the Economist and others increase readership as Marie Claire, Heat and Grazia experience lossesWomen’s weekly and celebrity-focused magazines suffered a difficult first half of the year with sharp declines in sales, according to the latest industry figures.Titles including Heat,... Continue reading at The Guardian

[ The Guardian | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #private eye #marie claire #june compared


Facebook takes on TV and YouTube with revamped video offering

The new feature, Watch, lets users discover videos from outside their feed more easily, and will also dabble in original contentFacebook has revamped its video offering, creating a new, TV-like rival to YouTube and dabbling in original content in a bid to get people to spend even more time on... Continue reading at The Guardian

[ The Guardian | 2017-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content


Print and audio book sales boost S&S revenue

Sales at Simon & Schuster grew 10% in the second quarter of 2017, hitting $206 million (£158m). Continue reading at The Bookseller

[ The Bookseller | 2017-08-09 00:00:00 UTC ]
More news stories like this |


Publishers 'struggling' to address regional diversity

London-based publishing houses are “struggling” to work out how to “address the problem of regional diversity”, New Writing North's Claire Malcolm has said.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional diversity #writing north #claire malcolm


Big Family Cooking Showdown tie-in to Ebury

Ebury has acquired the official TV tie-in to the new 2017 BBC Two series, "The Big Family Cooking Showdown". Continue reading at The Bookseller

[ The Bookseller | 2017-08-03 00:00:00 UTC ]
More news stories like this |


PBS to Unveil America's Favorite Books in New TV Series

The summer 2018-slated Great American Read is an eight-part TV series that will explore the power of books in American society. The show will culminate with a list of the top 10 books ever written, according to the general public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #american society #general public


Twitter plans to shut down SnappyTV in favor of new TV-clipping tool

SnappyTV allows publishers to share TV clips across Twitter, Facebook and other platforms. Twitter is replacing it with a tool that only works for Twitter. The post Twitter plans to shut down SnappyTV in favor of new TV-clipping tool appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-25 00:00:00 UTC ]
More news stories like this |


Noah Can't Even optioned for TV

Simon James Green’s YA debut, Noah Can’t Even, has been optioned for TV by Urban Myth Films. Continue reading at The Bookseller

[ The Bookseller | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ya debut


Amazon boosts kids' reading app with Signature Stories

Reading app Amazon Rapids has extended its offering with Signature Stories, a feature which introduces stories from its TV shows. Continue reading at The Bookseller

[ The Bookseller | 2017-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading app #tv shows


Will Writing That E-Book Really Boost Your Business?

Self-published authors share what they wish they’d known from the beginning. If you haven’t written a book yet, you probably know someone who has—particularly if you’re an entrepreneur. A recent industry report found ISBN registrations for self-published titles have grown more than 375% since... Continue reading at Fast Company

[ Fast Company | 2017-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published titles #ebook market


Peter Ackroyd’s Queer City optioned for TV

Peter Ackroyd’s latest non-fiction Queer City (Chatto and Windus), looking at London through the history and experiences of its gay population, has been optioned by Two Halves Pictures for television. Continue reading at The Bookseller

[ The Bookseller | 2017-07-01 00:00:00 UTC ]
More news stories like this |


'Lean Back': Facebook Looks to Woo Viewers and Brands With TV-Like Content

Facebook wants users to "lean back." No, that's not the sequel to Sheryl Sandberg's book "Lean In"; it's how people watch TV, unlike the way they scroll through the News Feed.For months, Facebook has been talking to its biggest media and publishing partners to introduce TV-worthy programming to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing partners #media partners


Novel based on Arandora Star tragedy optioned for TV

Natalie Dye’s debut novel about the sinking of the Arandora Star ship during World War Two, killing 865 people, has been optioned for television. Continue reading at The Bookseller

[ The Bookseller | 2017-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world war