Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

Other Publishing stories related to: 'Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up'


YouTube Boosts the ISNI Identifier: Creators Standing Out From the Crowd

While YouTube's newly announced partnership with the ISNI isn't directly related to book publishing, it can greatly strengthen the identifier's role in naming intellectual property's creators. The post YouTube Boosts the ISNI Identifier: Creators Standing Out From the Crowd appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


Palestinian American group shuns L.A. Women's March over Scarlett Johansson's ties to Israeli company

Actress Scarlett Johansson, who is expected to be one of the featured speakers at Saturday’s Women’s March L.A., is the subject of a separate demonstration. The Palestinian American Women’s Assn. (PAWA) announced on its Facebook page that it was withdrawing from the march in downtown L.A. because... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #israeli company #featured speakers


Trade cheers as Sturgeon oversees arts funding boost

Scottish authors, booksellers and publishers have reacted with jubilation following news that Creative Scotland and other arts bodies are to receive more funding from the Scottish Government in 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scottish authors #creative scotland #scottish government


Midnight Sun tie-in to Hodder Children's

Hodder Children’s Books has bought the UK and Commonwealth rights to the film tie-in edition of Midnight Sun, a teen romance film starring Bella Thorne. Continue reading at The Bookseller

[ The Bookseller | 2018-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder children #film tie-


Hollywood is adding jobs as TV and digital content surges, MPAA report says

Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA ​said that jobs... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #small businesses #digital content #published monday


Barrister Sarah Langford's memoir optioned for TV

Barrister Sarah Langford’s memoir will be adapted for TV by Working Title Television. Continue reading at The Bookseller

[ The Bookseller | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir optioned


‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes

As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency buyers


Government announces 'hubs' to boost children's literacy

The government will establish 35 country-wide “English hubs” to boost children’s literacy as part of a £5.7m investment. Continue reading at The Bookseller

[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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‘The future of cable’: Looking beyond Facebook, publishers eye streaming TV bundles

Cheddar, Newsy, The Young Turks and other media outlets want to bundle up with online TV services from Sling, Hulu and YouTube. The post ‘The future of cable’: Looking beyond Facebook, publishers eye streaming TV bundles appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets


Code-cracking children's series optioned for TV

Helen Dennis’ middle-grade series Secret Breakers (Hodder Children’s Group) has been optioned for TV. Continue reading at The Bookseller

[ The Bookseller | 2018-01-05 00:00:00 UTC ]
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Thursday's TV highlights: 'Can’t Stop, Won’t Stop: A Bad Boy Story' and more

SERIES Movie Night With Karlie Kloss The supermodel and her celebrity guests watch flicks, play games and gab in this new series. First up, 2002’s “Harry Potter and the Chamber of Secrets.” 6:30 p.m. Freeform The Perfect Suspect The debut installment of this true-crime series tells the tale of... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv highlights #play games #harry potter


Google Play sale serves up 99 cent movie and TV show rentals

If you've been putting off renting a film, buying an app, or downloading an ebook, you'll be glad to hear that it's sale time on the Google Play Store (again). That means all movie rentals now cost a buck, and the same goes for three episodes from TV... Continue reading at Engadget

[ Engadget | 2017-12-22 00:00:00 UTC ]
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The Good Agency wins major grant to boost diversity in publishing

The £580,000 Arts Council England funding will support new initiative to find and develop black and minority ethnic, disabled and LGBTQ writersA new literary agency, which aims to discover “the next generation of diverse writers” and “blow open the pipeline” for them, is being launched by the... Continue reading at The Guardian

[ The Guardian | 2017-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good immigrant #nikesh shukla #good agency #literary agent #julia kingsford #working class #literary landscape


Judge's short stories optioned for TV

A former judge's collection of satirical short stories, entitled Walden of Bermondsey, has been optioned for television by Revelation Content and Media Limited. Continue reading at The Bookseller

[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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The Witchfinder's Sister optioned for TV

Beth Underdown’s historical debut, The Witchfinder's Sister, has been optioned for TV by Monumental Television. Continue reading at The Bookseller

[ The Bookseller | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #beth underdown #historical debut


Weekly E-Ranking: Darker ties up number one

EL James’ Darker tied up the Weekly E-Book Ranking number one straight out of the gate, displacing Penguin Random House stablemate Lee Child’s The Midnight Line in its first week on sale. Continue reading at The Bookseller

[ The Bookseller | 2017-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #el james #midnight line


PRH scoops global Avatar tie in deal

Penguin Random House is to partner with Lightstorm Entertainment and 20th Century Fox Consumer Products on a worldwide publishing deal for "Avatar" and its four upcoming film sequels.  Continue reading at The Bookseller

[ The Bookseller | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lightstorm entertainment


Nielsen Bookscan Launches Service in Mexico at Guadalajara Fair

Mexico has become the first Spanish-language market in the Americas in which Nielsen's research service Bookscan operates. The post Nielsen Bookscan Launches Service in Mexico at Guadalajara Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guadalajara fair #spanish-language market


Ruth Ware's The Lying Game optioned for TV

Ruth Ware's The Lying Game has been optioned for television by Hollywood production company Gotham and Entertainment One (eOne). Continue reading at The Bookseller

[ The Bookseller | 2017-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ruth ware


Government needs 'more ambition', say creatives

Greater commitment is needed from the government to support the continued growth of the creative industries in the UK, the Creative Industries Federation (CIF) has said following the release of the industrial strategy white paper. Continue reading at The Bookseller

[ The Bookseller | 2017-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative industries