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As Facebook decides to favor content from friends and family over publishers' posts, agency buyers are telling clients to focus on influencer content. The post ‘Awesome dynamic’: Influencer marketing gets a boost with Facebook changes appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-01-17 00:00:00 UTC ]
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It’s a tale as old as digital media that publishers don’t agree with comScore traffic metrics. Most of the times, comScore traffic is lower than publishers’ own internal metrics -- call it the comScore haircut. Buyers are finding its value changing, if not decreasing. For many, comScore is no... Continue reading at 'Digiday'
[ Digiday | 2016-11-28 00:00:00 UTC ]
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#ben winkler