Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

Other Publishing stories related to: 'Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up'


When good TV goes bad: how Jonathan Ross’s couch got so bare

Before Sachsgate felled his career, Wossy was top of the chatshow tree. Now he makes do with Gino D’Acampo while Graham Norton entertains Tom CruiseBack at the end of March, Graham Norton staged a live version of his chatshow for Comic Relief. One of the many guests on his extended sofa that... Continue reading at The Guardian

[ The Guardian | 2017-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic relief #chat show #halcyon days


Goodsill options The Lie Tree for film and TV

US film and TV producer Louise Goodsill has optioned Frances Hardinge's award-winning novel The Lie Tree (Pan Macmillan Children’s Books). Continue reading at The Bookseller

[ The Bookseller | 2017-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lie tree


Licensing Expo Shows Deep Bond Between Books and Tie-Ins

The 2017 Licensing International Expo, held last month, highlighted the symbiotic relationship between books and licensed products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #symbiotic relationship #licensed products


Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch

The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post hearst #ree drummond #latest project


Bertelsmann boosts education business with WhiteCloud acqusition

Penguin Random House parent company Bertelsmann has acquired WhiteCloud Analytics, a performance management firm, to boost its education business. Continue reading at The Bookseller

[ The Bookseller | 2017-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #education business


HarperNonFiction launches book tie-in football podcast

HarperNonFiction has launched an eight-part podcast for a new sports book called The Mixer by journalist Michael Cox. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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Jessica Kingsley boosts turnover

Group turnover for UK indie Jessica Kingsley Publishers (JKP) was up 13% to £6.1m for the year ending December 2016, delivering a 30th consecutive year of growth. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #group turnover


Horowitz's Alex Rider novels optioned for TV

Eleventh Hour Films (EHF) has optioned the screen rights to Anthony Horowitz’s Alex Rider novels (Walker Books). Continue reading at The Bookseller

[ The Bookseller | 2017-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #anthony horowitz #screen rights


The Handmaid's Tale tops book charts after TV series UK debut

Margaret Atwood’s 1985 novel rockets to number one on Amazon after Channel 4 begins airing series starring Elisabeth MossThe Handmaid’s Tale, the 1985 novel by Margaret Atwood envisaging a hellish dystopia where the US is ruled by an ultra-far-right regime that treats women as chattels, has... Continue reading at The Guardian

[ The Guardian | 2017-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon charts #margaret atwood #bestseller charts #tv adaptation #canadian author


Gatekeeper turned TV poacher

Faber publisher Hannah Griffiths reveals why she moved to entertainment giant All3Media. Continue reading at The Bookseller

[ The Bookseller | 2017-05-27 00:00:00 UTC ]
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Inside French publisher programmatic cooperative La Place’s growth ambitions

French publisher cooperative La Place has plans to stay ahead of digital market changes and attain the necessary scale and data to compete with the duopoly. The post Inside French publisher programmatic cooperative La Place’s growth ambitions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay ahead #digital market


Updated BBC Privacy and Cookies Policy reveals targeted social advertising, and data sharing with TV Licensing

Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews

[ Betanews | 2017-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #days ago #personal information #personal data


TV rights to Montefiore's Jerusalem bought by Lionsgate

Simon Sebag Montefiore’s Jerusalem (Weidenfeld & Nicolson) is set to be adapted for the screen after Lionsgate Television UK bought rights to the non-fiction work. Continue reading at The Bookseller

[ The Bookseller | 2017-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv rights #non-fiction work


'The Infinite Monkey Cage' radio show tie-in to William Collins

Professor Brian Cox and the team behind BBC Radio 4’s "The Infinite Monkey Cage" have signed a book deal with William Collins. Continue reading at The Bookseller

[ The Bookseller | 2017-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william collins #book deal


Justice served: comic creators announce Judge Dredd TV show

After two Hollywood failures, 2000AD’s British publisher Rebellion is planning ‘one of the most expensive TV shows the UK has ever seen’ with Mega-City OneAfter two attempts to bring classic British comic character Judge Dredd to the big screen, the publishers of 2000AD have decided that the... Continue reading at The Guardian

[ The Guardian | 2017-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big screen #game developer #early stages


The Bookseller launches film and TV product preview

The Bookseller will run a film and TV product preview as part of a wider analysis of the impact of the broadcast media on the publishing business in the issue of the 26th May. Continue reading at The Bookseller

[ The Bookseller | 2017-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #broadcast media #publishing business


FTSE 100 boosted by Pearson and IAG

Shares in the education publisher jump after it announces plans for more cost cuts. Continue reading at BBC News

[ BBC News | 2017-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #announces plans #cost cuts


LSU: Elsevier Is Blocking Campus IP Addresses, Dodging Lawsuit

LSU has filed a lawsuit against Elsevier, claiming the publisher is wrongly blocking students in its veterinary school from accessing the library’s Elsevier subscriptions. Elsevier officials, meanwhile, are characterizing the contract dispute as a negotiation, and say they hope to settle it... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elsevier officials #contract dispute


Cond Nast Swings at Digital and TV in Its NewFronts Pitch

It took about 30 seconds after the opening montage at Cond Nast's NewFronts presentation on Tuesday for the publisher to take advantage of the mess in digital media."Fake news, alternatives facts, fraud, non-brand-safe content," chief business officer Jim Norton told the crowd at Cipriani 25 in... Continue reading at Advertising Age

[ Advertising Age | 2017-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newfronts presentation #fake news #downtown manhattan #challenges facing #engaged audiences