Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

Other Publishing stories related to: 'Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up'


Trade acts to address harassment concerns

Industry bodies are holding urgent discussions on tackling the issue of sexual harassment in the trade, following publication of the findings of The Bookseller’s survey on the issue last week. Continue reading at The Bookseller

[ The Bookseller | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry bodies #sexual harassment


Get 'Smart Work -- How to Boost Your Productivity in 3 Easy Steps' ($10 value) FREE for a limited time

Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #enterprise administrators #mobile technology


Egmont scoops TV writer's knightly tale

Egmont will publish TV writer Marc Starbuck’s “side-splitting” debut children's picture book. Continue reading at The Bookseller

[ The Bookseller | 2017-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book


The Ink Factory wins TV rights to Devil's Day

The Ink Factory, production company behind "The Night Manager", has acquired the TV rights in a "hotly contested" auction to Andrew Michael Hurley’s supernatural second novel Devil’s Day (John Murray). Continue reading at The Bookseller

[ The Bookseller | 2017-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ink factory #production company #night manager #tv rights #hotly contested


Heartland Fall Forum 2017: Children's Booksellers Celebrate the Ties That Bind

This year's joint trade show of the Midwest Independent Booksellers Association and the Great Lakes Independent Booksellers Association emphasized the essential links between publishers, booksellers, and authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #essential links


Pearson's progress boosts FTSE 100

The education publisher continues to rise as investors take heart from its latest trading statement. Continue reading at BBC News

[ BBC News | 2017-10-18 00:00:00 UTC ]
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Boyne's Invisible Furies optioned for TV

John Boyne's The Heart’s Invisible Furies (Transworld) has been optioned for TV by Scott Free Productions. Continue reading at The Bookseller

[ The Bookseller | 2017-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john boyne


Glenny's Mafianomics to follow TV-adapted title

C+W has Mafianomics by journalist Misha Glenny out on submission, described as "funny, frightening, but above all, illuminating". Continue reading at The Bookseller

[ The Bookseller | 2017-10-11 00:00:00 UTC ]
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Watch the Newest Ads on TV From FedEx, YouTube Red, Match and More

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age

[ Advertising Age | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube red #time yesterday #online sales


Why Sci-Fi Novels Are the New Comic Books For Streaming TV

TV creators are raiding the sci-fi section like never before—for some obvious, and not-so-obvious, reasons. Continue reading at Wired

[ Wired | 2017-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sci-fi novels #comic books


Nielsen’s Mo Siewcharran Remembered for Industry Contributions, ‘a Force for Good’

In humor and praise, Nielsen Book's Mo Siewcharran is remembered in London as someone 'who always saw the bigger picture.' The post Nielsen’s Mo Siewcharran Remembered for Industry Contributions, ‘a Force for Good’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #post nielsen #mo siewcharran #bigger picture


Industry Notes: US Ebook Sales Slightly Up in May; Sourcebooks Signs With Gotham for Film, TV

First time in more than two years: the Association of American Publishers ' monthly StatShot report shows an increase in ebook sales in the US. The post Industry Notes: US Ebook Sales Slightly Up in May; Sourcebooks Signs With Gotham for Film, TV appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sourcebooks signs #american publishers #ebook sales


'Sexists need not apply': publisher refuses to look at manuscripts addressed to 'Dear sirs'

Women behind Irish independent Tramp Press say they will no longer consider submissions from authors who assume they are men, or list only male influences“Sexists need not apply” to the “dreaded women” who run Tramp Press, say the trail-blazing Irish independent publisher, which has announced it... Continue reading at The Guardian

[ The Guardian | 2017-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read books


TV rights to The King's Assassin bought by Hera Pictures

Hera Pictures has acquired the TV rights to Emmy-award winning writer and historian Benjamin Woolley's new book, The King’s Assassin: The Fatal Affair of George Villiers and James I (Pan Macmillan). Continue reading at The Bookseller

[ The Bookseller | 2017-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv rights #snew book #pan macmillan


At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition

He has book-eating children and sees more change ahead for international publishing. Nielsen Book's Andre Breedt briefs Frankfurt Buchmesse's 'The Markets' The post At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book #competition appeared #andre breedt #change ahead #international publishing


Stroud's Lockwood & Co. to become TV series

Jonathan Stroud’s Lockwood & Co. series will be adapted for television by the team behind Hollywood film “Baby Driver”. Continue reading at The Bookseller

[ The Bookseller | 2017-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv series #jonathan stroud


TV Alert: 'Escape from Mr. Lemoncello's Library'

Chris Grabenstein's middle grade fantasy caper will premiere on Nickelodeon as an original TV movie on October 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv alert #chris grabenstein


TV rights to Adam Kay's debut sold after 12-way auction

Sister Pictures has acquired the television rights for writer and comedian Adam Kay’s debut This is Going To Hurt: Secret Diaries Of A Junior Doctor in a 12-way auction. Continue reading at The Bookseller

[ The Bookseller | 2017-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv rights #adam kay #debut sold #television rights #secret diaries


HarperCollins scoops 'poker princess' film tie-in

HarperCollins has bought world rights for the film tie-in edition of a memoir of skier turned "poker princess" Molly Bloom. Continue reading at The Bookseller

[ The Bookseller | 2017-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins scoops #film tie-


TV rights optioned for Turton’s high concept murder mystery

TV rights for Stuart Turton’s debut The Seven Deaths of Evelyn Hardcastle (Bloomsbury) have been optioned by House Productions ahead of the book's UK publication in February 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stuart turton #tv rights #uk publication